Following the success of ‘It Girls’ Charlotte Free and Ellie Goulding’s ASOS #BestNightEver Christmas campaigns comes the exclusive online release of UK rapper Azaelia Banks’ new single Fierce.

Banks, the cover girl of ASOS Magazine’s January 2013 issue, has released the Fierce music video via the online retail giant. Banks wears her favourite ASOS styles in the interactive video, allowing enabling viewers to click and shop their favourite items.

In conjunction with the video release, ASOS has launched Azaelia’s Pinterest Party Diary- a visual feast allowing customers to follow the rapper’s venue hopping and outfit swapping throughout the duration of the Christmas campaign. Other exclusive content from Banks includes her specially selected playlist that will be available on the ASOS Christmas Hub, and a one-on-one with the hip-hop superstar in which she reveals her early rap influences (like M.I.A. and Santogold) and her ever-evolving personal style.

Charlotte Free, Ellie Goulding and now Azaelia Banks have lent individual style to this explosive, interactive campaign. ASOS is set to make your holiday shopping experience one to remember.

Visit ASOS and get ready for your #BestNightEver !

About The Author

Gemma Watts

Gemma Watts has worked in the fashion media industry since 2012, writing for and being headhunted by some of the country's leading fashion and beauty companies. With a Diploma of Professional Writing and Editing and a Bachelor of Communication (Journalism) under her belt, Gemma is able to combine her two greatest passions as Couturing's Fashion Editor- fashion and writing.

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