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  • UNIQLO CELEBRATES A NEW ERA WITH THE GRAND REOPENING OF ITS EMPORIUM MELBOURNE FLAGSHIP
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Author Jax Cardona

Jax Cardona

Rocking a big fabulous ginger mane, inherited from her spanish grandfather, Jax in a previous life worked as a fashion stylist, a visual merchandiser and dabbled in modelling. Now a super serious policy adviser by day Jax finds time in her hectic corporate world schedule to escape to the glamorous world of fashion. Spending every spare moment checking out latest trends, observing the inner city Melbourne fashion on her lunch breaks, attending the occasional fashion event and writing for Couturing! Jax is totally into mixing latest fashion trends, with a dash of vintage. Loves fitness and love love loves travelling & eating fine foods. Jax is a firm believer in living life to the fullest. Laugh, eat, exercise, dress fabulously and be happy is her mantra.

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DIZINGOF LAUNCHES NEW FLINDERS LANE STORE WITH A ZING!

Jax Cardona
November 3, 2013
Events and Runways, Fashion
There definitely was a spectacle to see on Flinders Lane last Thursday night, with DIZINGOF officially opening their third Melbourne Store. Stilt performers dressed in eye catching DIZINGOF pieces welcomed...

KATE BOSWORTH IS NET-A-PORTER.COM’S LATEST COVER STAR

Jax Cardona
September 6, 2013
Fashion Week, Trends
Kate Bosworth is 30 and more beautiful than ever. The always chic, and fashion savy actress, singer and model always seems to make some good style choices that simply enhance her natural beauty. Kate who...
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HANNE GABY ODIELE FOR JASU’S LATEST CAMPAIGN

Jax Cardona
May 24, 2013
Campaigns, Fashion
Top international Belgian model Hanne Gaby Odiele has partnered with JASU.com for their latest look book campaign, which shows off some very funky bright coloured pieces. Renowned for her smile, golden...
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JLH BY JENNIFER HAWKINS AW13 COLLECTION

Jax Cardona
May 9, 2013
Campaigns, Fashion
Talk about a multi-talented model. Jennifer Hawkins, a former Miss Universe and current fashion ambassador for Myer, TV host and designer has launched her second collection of her JLH by Jennifer Hawkins...
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HONOUR AMONG THIEVES – CHAPEL STREET STORE LAUNCH

Jax Cardona
May 7, 2013
Events and Runways, Fashion
Chapel Street was animated with local trend setters last Thursday at the store launch of Roy Christou’s latest project, Honor Among Thieves. At the front of the store in the early evening, guests were...
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MERCEDES-BENZ FASHION WEEK RUSSIA FALL WINTER 2013-2014

Jax Cardona
May 6, 2013
Fashion, Fashion Week
Women were the face of Russian Fashion week in Moscow this year. Apparently men just don't seem to inspire Russian designers. Everything on the catwalk was for women, about women and in the name of women. But...

PERSOL SUNGLASSES LAUNCH ‘PERSOL REFLEX EDITION’

Jax Cardona
April 2, 2013
Campaigns, Fashion, Lookbooks, News
  Persol, a brand name which has always been a hallmark of class and the very highest Italian quality, is paying tribute to the world of photography with a unique collection: Persol...

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