As summer comes to an end and Autumn rolls around, it’s important to re-think your haircare routine and place a focus on hydration and nourishment. Over summer I’m guilty of relaxing my haircare routine. One too many top knots after long days at the beach and battling with heat styling tools to combat the humidity and get those perfect beachy waves have left my hair damaged and dry. With the upcoming change in season, it’s the perfect time to make sure I get my locks re-hydrated!

Just in time for the cooler months ahead, L’Oreal Paris Hair Expertise is celebrating the Beauty of Pure. The Beauty of Pure campaign is all about nourishing your body and feeling beautiful from the inside out. L’Oreal is working to encourage women to embrace their natural and pure beauty, treat themselves and feel amazing all year round.
As someone with sensitive skin, when the weather changes, my skin is particularly prone to irritation. This means that I have to be very careful what hair products I’m using. People with sensitive skin often forget that the products they use on their hair will be transferred onto their skin, whether in the shower or even just when you are wearing your hair down. Products like L’Oreal Paris Hair Expertise are great because they are free of toxins which can often lead to skin irritation.

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When Autumn brings through a cool change, the air typically becomes drier and so does our hair. Thanks L’Oreal Paris Hair Expertise, this doesn’t have to be the case! When we’re struggling with Autumn’s unpredictable wind and rain (especially in Melbourne!), Hair Expertise is a life saver. Being 100% sulphate-free, the product range is rich in taming agents to softly detangle your windswept hair.

I’ve found that UltraRich Nourishing and Taming Shampoo and Conditioner are the perfect combination for moisturising and replenishing hair to prevent breakage and further damage. The UltraRich Precious Oil Mist for Perfect Shine has been a much needed addition to my Autumn hair care routine. This is a great product if you have dry or frizzy hair. Enriched with botanical oils, this product conditions hair leaving it tamed and incredibly shiny. The UltraRich Hair Expertise range is also made with natural botanicals, free from harsh or damaging ingredients like sulphates, detergents and salts, which only make damaged hair worse.

Autumn means clothing is layered, weekends are reserved for long drives with friends and skin is calling out to be moisturised. Implementing a nourishing haircare routine means damaged and dry hair is no longer a concern. L’Oreal’s Hair Expertise range is the ideal fit for this time of year and provides peace of mind when it comes to having hair that is groomed and silky soft.

To learn more about L’Oreal Paris Hair Expertise and the Beauty of Pure range visit www. BeautyofPure.com.au.

l’oreal autumn hair

About The Author

Lisa Teh

Lisa Teh is the Editor-in-chief of Couturing.com, one of Australia's top fashion, beauty and lifestyle resources. She has worked on campaigns with brands including David Jones, Myer, Mecca Cosmetica, Simone Perele, Lenovo and L'Oreal. She recently appeared in Couturing's exclusive Australian Fashion Week reality web series, The Frow, alongside top industry names including Toni Maticevski and Maybelline Creative Director Nigel Stanislaus.

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