Lancôme have announced that they have appointed famed makeup artist Lisa Eldridge as their new Makeup Creative Director. One of the most trusted beauty authorities in the world today, Eldridge actually got her start in the industry working at the Lancôme counter at Harrods, so it seems fitting that she will now be working with the iconic brand in a creative capacity.

Eldridge already has a cult following with over a million subscribes to her YouTube channel and thousands of hits daily to her blog she started in 2009.

Speaking about her appointment, Eldridge said “It’s an honour to be named Makeup Creative Director at Lancôme, a brand with an incredible heritage, impeccable style and genuine integrity. We are designing a brand new Paris Make-Up Atelier and I can’t wait to start creating new collections, shades and products, as well as posting the amazing online content we have in mind. This truly is an exciting new adventure!”

lisa eldridgeSo what can you already learn from this makeup guru before she takes on her new role? We round up our top 5 YouTube tutorials from Eldridge who counts Keira Knightley and Kate Winslet as fans.

Classic Smokey Eye

“No Makeup” Makeup Look

Signature Kitten Flick

How to Apply False Lashes

First Date Makeup

About The Author

Lisa Teh

Lisa Teh is the Editor-in-chief of, one of Australia's top fashion, beauty and lifestyle resources. She has worked on campaigns with brands including David Jones, Myer, Mecca Cosmetica, Simone Perele, Lenovo and L'Oreal. She recently appeared in Couturing's exclusive Australian Fashion Week reality web series, The Frow, alongside top industry names including Toni Maticevski and Maybelline Creative Director Nigel Stanislaus.