The who’s who of Melbourne fashion pack piled into Bassike’s new store off Rankins Lane to celebrate the launch of its newest venture.


Bassike founders Deborah Sams and Mary Lou Ryan were joined by Michael Klim, Nadia Bartel, Oscar Key Sung, Xavier Bacash and Erin Maxwell in the beautiful, minimalistic space, designed to be the perfect backdrop to showcase the duo’s latest collections. Formerly housing an adventure store, the pair added the Bassike touch, converting the black walls to a stark white. Complimented by wooden floorboards, images from their latest campaign and dotted with splashes of green from fiddle fig plants, the space created a relaxed vibe which is in-tune with the label’s laidback aesthetic.

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A luxurious spread was put on to celebrate occasion. Cocktails by Ciroc Vodka and Capi Mixers, Bollinger Champagne, Kirin Cider & Beer and Biodynamic wines by Krinklewood were accompanied a delicious spread of cheese, cured meats and gourmet tapas.

Visit the new Melbourne Bassike store at 1-3 Rankins Lane (off Little Bourke), Melbourne CBD.

Images courtesy of APL Photography

About The Author

Lisa Teh

Lisa Teh is the Editor-in-chief of, one of Australia's top fashion, beauty and lifestyle resources. She has worked on campaigns with brands including David Jones, Myer, Mecca Cosmetica, Simone Perele, Lenovo and L'Oreal. She recently appeared in Couturing's exclusive Australian Fashion Week reality web series, The Frow, alongside top industry names including Toni Maticevski and Maybelline Creative Director Nigel Stanislaus.

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