IMG_3419Swoon Lifestyle celebrated its first birthday in style with a lavish bash for designers, friends and media. Since launching last year, Swoon has quickly developed a cult following.


Guests wore their favourite Swoon purchases as they sipped on bubbly and got the chance to meet many of the designers stocked in Swoon in person. Models donned the latest pieces stocked at Swoon, showcasing some of the talented labels making up the Swoon stable.

For those looking for something a little bit different, Swoon is the perfect destination to find the latest designs from some of Australia’s top emerging fashion and lifestyle labels. Featuring over 60 different brands, there is something to suit every taste.

Visit Swoon at 109 Auburn Road, Hawthorn VIC

Images by Emily May Gunawan

About The Author

Lisa Teh

Lisa Teh is the Editor-in-chief of, one of Australia's top fashion, beauty and lifestyle resources. She has worked on campaigns with brands including David Jones, Myer, Mecca Cosmetica, Simone Perele, Lenovo and L'Oreal. She recently appeared in Couturing's exclusive Australian Fashion Week reality web series, The Frow, alongside top industry names including Toni Maticevski and Maybelline Creative Director Nigel Stanislaus.

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