So Frenchy So Chic presented by Renault kicks off this weekend starting off in Melbourne on Sunday 10 January 2016 and then travelling to Sydney the following week on Saturday 16 January 2016. Bringing one of the best French festivals outside of France to Australia, the festival features the very best of French music, food and wine in a glorious outdoor setting. In its fifth year, So Frenchy So Chic celebrates the ‘joie de vivre’ in one stunning day and this year, premium beauty brand, Kérastase is the events Beauty partner.

So being one of the best hair brands in the world, Kérastase is bringing a new emphasis on the ‘chic’ with attendees in Melbourne and Sydney able to get their hair festival-ready onside at the Kérastase Braid Bar. Braids are the quintessential festival hairstyle and guests who visit the Kerastase Braid Bar will be treated to a complimentary hair consultation with a braid style, from the Kérastase Book of Braids, woven into their hair by a skilled Kérastase Stylist.

It’s not secret braids are having a big moment right now. Kérastase’s Braid Bar will take braiding to the next level, transforming hair into the most in-demand accessory at So Frenchy So Chic. Visitors can choose from four Kérastase braid styles.


The Beach Wave Braid

Screen Shot 2016-01-05 at 11.21.50 pm

Chic Braid and Bun


Screen Shot 2016-01-05 at 11.21.15 pm


Classic Undone Side Fishtail

Screen Shot 2016-01-05 at 11.22.06 pm


Laid Back Two in One braid

Screen Shot 2016-01-05 at 11.21.37 pm


Guests will also be able to try all the latest products from Kérastase’s Couture Styling collection. Located the So French So Chic main lawn, Kérastase Braid Bar guests will have a stunning view of all the festival action as their hair is braided and for the picture perfect finishing touch can pop next door to the flower garland staff to adorn their braid.


So Frenchy So Chic is on in Melbourne Sunday 10 January 2016 from 12pm until 6pm, and in Sydney on Saturday 16 January 2016 from 1pm until 8pm.

For more information on So Frenchy So Chic visit and for Kérastase visit


About The Author

Katherine Ng

Katherine is not your typical Beauty Editor. Finance consultant by day and beauty and fashion addict at all other times, Katherine spends her hard-earned money helping the Australian and international economy with her never ending pursuit of everything pretty. A keen traveller, Katherine still holds dear her Melbourne roots with an overflowing wardrobe filled with black clothes, shoes and handbags. Katherine also has a deep love of food and wine, and you can find those adventures on instagram at @thegreedykat Email: Twitter: @kath_couturing Instagram: @kath_ng

Leave a Reply

Your email address will not be published.