With ambassadors like Rihanna and Kylie Jenner, Puma have solidified themselves as the uniform of the cool girl, with the latest incarnation of the brand turning out sell out cult items. As such, the Puma runway at MSFW was a celebration of athleisure at its finest.

With a squad of models (and a trio of dancers), the almost all black and white collection took to the elevated runway to a dancehall-tinged soundtrack. With classic pieces reinvented with graphic treatments, or emblazoned with luxe gold foiling, the collection of the crop/legging combo Kylie Jenner favours, and looser pieces made for layering. Statement duffle bags and flat caps were key accessories

As always, the activewear runway remains the most fun of MSFW, and gave the audience plenty of reasons to head back to the gym!

Images courtesy of Lucas Dawson

About The Author

Paige Richards

Paige's nitpicking of misspelt menu items led her to find her love of editing. Living in her adopted city of Melbourne, she is ever in pursuit of the perfect coffee, and the perfect little black everything. And like the wise Carrie Bradshaw once said, she keeps her money where she can see it - hanging in her closet.

Leave a Reply

Your email address will not be published.