Market HQ
At the Market HQ runway, two runway make up looks were created to show case the street-inspired designer fashions.
Look 1 was playful, bold and creative at the Market HQ runway. The vibrant tribal stripes on the cheeks were the focus of this eye-catching makeup style. Artists prepped the skin using Maybelline NY Dream Fresh BB cream before painting on the stripes using Color Sensational Vivids Lip colour in Pink Pop and Electric Orange.
To complement the bright stripes, eyes were defined yet understated using Color Tattoo in Bad to the Bronze and Volum’ Express the Falsies Mascara. The brows were strong and well groomed with the help of Master Shape Brow Pencil. Keeping with the understated brown colour scheme, the lips looked natural and bare as models wore SuperStay 14hr Lip colour in Beige for Good.
Complementing this look, Redken Hair Director, Richard Kavanagh, created the Timeless Topknot look which “is the timeless topknot made modern by a narrow and an elegant silhouette,”. “This style is the epitome of street style. It’s been a staple for the past ten years and to make it modern for the show I’ve kept it narrow and elongated to accentuate the bone structure of the girl. The key to this look is creating texture with styling product and layering it into the hair to get that final result,” explains Kavanagh.
The second make up look was all about vampy, smouldering night-time eyes. Skin looked flawless as artists applied FITme Foundation and swept some warmth onto the cheekbones with FITme bronzer. To achieve the sultry, smoky eye, models’ lids were painted in a grey charcoal shade using Expert Wear Eye Shadow Quad in ‘Charcoal Smokes’. Then an eye-popping silver line was drawn across the upper rim of the eyelids using Eye Studio Color Tattoo Metal in ‘Silver Strike’. To get the smokiness factor, artists lined the upper and lower lids in ebony black eyeliner and smudged the colour along the bottom lashes using Line Express Khol Liner. Finally to finish the eye, a thick sweeping of mascara was applied using Volum’ Express the Falsies Mascara. To complement the heavy eye, models wore a pretty rosy pink lip balm using Baby Lips Loves Color in ‘Pink Lolita’.
“This look is inspired by models off duty, effortlessly cool and casual. It reminds me of girls like Alexa Chung, the focus is on the lived in texture and the choppy textured fringe,” explains Richard Kavanagh, Redken Hair Director about his second hair look at the Market HQ show. The fringe helped to draw attention to the pop of pink on the lips.
In contrast, the final hair style prepared by Redken was inspired by the 90s grunge era. “This look is a modern interpretation of the punk/grunge girl,” commented Kavanagh backstage at the Market HQ show. “The inspiration behind this look was the punks of the 70s, who used to wear their hair with the sides shaved and on the days they washed their hair, they would have clean shiny hair hanging limp over one eye giving the appearance of a nonchalant, laissez- faire attitude,” says Richard Kavanagh.
Kardashian Kollection
The famous Kardashian sisters launched their first ever ready-to-wear collection at Mercedes Benz Fashion Festival 2013.
The makeup on the Kardashian Kollection runway was all about the colour brown and heavily contoured cheekbones. Skin was prepped using FITme Foundation and heavily contoured using FITme Bronzer. To set the bronzer and foundation, SuperStay 24Hr Powder was brushed over the face. The eyes were quite bold as artists layered lush smoky coal hues on lids using Eye Studio Color Tattoo in ‘Bad to the Bronze’ and Expert Wear Eye Shadow Quad in ‘Designer Chocolates’. The eye was heavily defined with a line of liner applied to the upper and lower rims with Line Express Khol Pencil in Ebony Black and a thick sweep of Volum’ Express Mega Plush Mascara. To soften the heavy eye, artists created a pretty girly lip look using the glossy Color Sensational Lip Color in ‘Born with it’.
With clothes that were inspired by girls’ favourite cities and iconic fashion locations, Redken Hair Director, Jodi Nicholson “wanted to make a statement with this beautiful sleek, straight and strong hair look,”. Like the three sisters’ perfectly sleek quaffed styles, the look is “very feminine but also quite a powerful look and reflects the girls look themselves – sexy, strong and successful,” describes Nicholson.
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