Leading Australasian beauty retailer, MECCA Brands has opened its second resort concept store in Victoria’s coastal town of Sorrento on the iconic Mornington Peninsula. The opening of MECCA Sorrento follows the success of the MECCA Noosa resort store, which opened in April earlier this year. Driving the future of beauty and experiential retailing, the 307-square-metre destination will be the region’s first MECCA store located on Ocean Beach Rd and will be filled to the brim with the best in global
beauty. Considering every customer from the local beauty novice to the holiday house goer, MECCA Sorrento will encompass everything the beauty shopper needs, wants and is yet to discover in a single destination.
MECCA Sorrento will house a curation of ‘vacation’ beauty edits as well as deliver some of the world’s most luxurious and coveted beauty finds, providing the local customer with the first opportunity to see, touch and feel the products that they already know and love in-store, engage with our knowledgeable team members and experience the MECCA magic.
Featuring over 80 of MECCA’s blockbuster beauty brands, makeup lovers can pick up cult-classics from NARS, Hourglass, Urban Decay and Laura Mercier; skincare fanatics on the hunt for the latest glow-givers can discover a compelling line-up from Drunk Elephant, Tatcha, Summer Fridays and Glow Recipe and a spectacular fragrance offering with the most sought-after scents from global perfumeries including Byredo, Diptyque and Maison Francis Kurkdjian.
Extending the retail experience beyond product, customers will have access to a dedicated perfumeria, two private skin suites, and eight dedicated service chairs, offering a range of different services from facials to makeup applications and fragrance consultations.
MECCA’s new Sorrento location is the 108th store in Australia and New Zealand! MECCA Sorrento is now open and is located at 57-59 Ocean Beach Road, Sorrento, VIC 3943.