Kym Ellery’s latest project, L’america, is perfect for balmy spring days and hot summer nights.


As creative director of the new line, Kym has created a line of festival ready fashion for a new generation; think stars and stripes, pops of colour and a whole lot of denim. L’america is filled with affordable, versatile and trend driven ready-to-wear pieces, with prices ranging between $49 and $190.


“L’America is a label with a fresh youthful energy,” said Kym Ellery of her new creative director role. “I am thrilled to be asked to oversee the creative direction of the brand and it is so exciting to be working on a project separate to ELLERY. After designing for a more directional woman these past few years, this new opportunity to think about a younger ‘festival’ girl has been so enjoyable.”


L’america will hit David Jones stores later this month with 3 drops scheduled for the season.


Images courtesy of


About The Author

Gemma Watts

Gemma Watts has worked in the fashion media industry since 2012, writing for and being headhunted by some of the country's leading fashion and beauty companies. With a Diploma of Professional Writing and Editing and a Bachelor of Communication (Journalism) under her belt, Gemma is able to combine her two greatest passions as Couturing's Fashion Editor- fashion and writing.

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