With a new era of stem cell biology taking the world by storm, Kerastase has created a revolutionary hair product that will be loved by people who want beautiful hair. Initialiste is the first of its kind endeavoring to create and maintain perfect hair. Not only reinforcing strength, Initialiste’s formula will enhance growth and make your hair brighter.


After years of developing understandings of hair growth and renewal, Kerastase researchers have discovered that stem cells in hair regeneration is just as valuable as skin stem cell biology.


The launch boasted its revolutionary formula and the importance of stem cells to optimise hair production and strength, creating perfect hair. With a wide range of ingredients including Gluco-lipide, the formula helps to enhance and build nutrients making hair nourished and smooth. In addition, its formula will help to give your hair voluptuous body.

Initialiste is best applied on the roots and extended to the lengths on towel dried hair. After one week of using the product you will discover shinier and stronger hair with 93% less breakage. After one month your hair will become stronger at the roots and hair quality will become visible and healthier than ever before.

Initialiste is known to be a product that is non-greasy, fresh, soft and gentle. Besides its easy application, Initialiste will give you that perfect hair you have always wanted.

Kerastase’s innovative product is available from selected hair salons around Australia retailing at $68.00. For stockists and more information visit www.kerastase.com.au .



images courtesy of: kerasatse.com

About The Author

Simone Pucci

Simone is a freelance journalist who has had writing experience in a variety of areas including sport, fashion, bridal and education. In 2011, Simone completed a Bachelor of Arts in Media and Communications and warranted by her love of writing she completed a freelance journalism course with the Morris Journalism Academy. Whilst spending much of her time writing, one of her biggest achievements so far was making the national final of Miss Italia Australia in 2010.

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