“Creating something that is universally beautiful. That is art.”-Mr. Shu Uemura
A beautiful quote, and a beautiful summation of the glorious collaboration between Karl Largerfeld and Shu Uemura. Shu Uemura’s quest for innovation and beauty finds its ultimate expression in fusing with the creative spirit and sophisticated vision of artists.
Celebrating artist collaboration since 2004, shu uemura continues to substantiate the bond between art and beauty by working with some of today’s most important creators. In line with the founding principle of shu uemura “art is a way of life”, these limited edition collaborations reﬂect both the Shu Uemura spirit and each artist’s sensitivity to culminate in a profound exploration of the “art of beauty”.
For the holiday 2012, Shu Uemura has an exceptional collaboration with the legendary fashion designer Karl Lagerfeld. Karl Lagerfeld’s illustrious career as a master of fashion design and photography has presented a worldview so unique he has become one of the most inﬂuential creators of his time. Both have propelled their crafts into the future with their untiring quests for innovation and beauty. In collaboration with Karl Lagerfeld, the 2012 holiday collection is an exquisite collection with a surprisingly unique edge.
“I design with Shu Uemura make-up because other manufacturers do not offer such beautiful colours.” – Karl Lagerfeld
Inspired by Shu Uemura products, Japanese traditional culture and contemporary art, Karl Lagerfeld created “mon shu girl”.
Merging the worlds of Shu Uemura and Karl Lagerfeld, “mon shu girl” is an adorable new icon outfitted in the designer’s symbolic white shirt and black tie. Sketched by Karl Lagerfeld’s own hand using Shu Uemura products, “mon Shu Uemura” means ‘my darling Shu Uemura’. The entire collection is a touching homage to Shu Uemura, with the colour selection and package design entirely directed by Karl Lagerfeld, who also photographed the visual campaign. the delightful “mon shu girl” collection is a celebration of Japanese pop and European chic.
An optimistic ode to beauty and fashion, this collection embodies contemporary cuteness born from Karl Lagerfeld’s personal brand of European finesse and Shu Uemura’s Tokyo ﬂair – a festive and fun gift to you for the 2012 holiday!
The collection is now available at Shu Uemura, exclusively at David Jones.
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