Beauty EDU and David Jones have partnered to create a beauty education course like no other, with the launch of a state-of-the-art Beauty EDU campus inside David Jones’ new look Eastland store.

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Beauty EDU was established in 2014 by Ryan Trainor (also co-founder of Republica Education), and media personality and businesswoman Rebecca Judd. Beauty EDU provides students with industry-led learning and the development of hands-on practical skills, equipping them with the necessary skills and experience to seamlessly enter the workforce. A range of courses and study options are offered by Beauty EDU, ranging from full-time diploma courses to short masterclasses.

Opening on October 29, the spacious Beauty EDU campus will house classrooms for students to complete their beauty therapy course, and will provide them will valuable work experience in a leading retail environment. David Jones customers will also be able to join in the experience, with regular master classes with industry experts on offer at the Beauty EDU nail and brow bar.

We took the opportunity to chat with co-founder Bec Judd to learn her beauty tips and secrets, and to find out more about the amazing new Beauty EDU space.


Congratulations on the launch of the new Beauty EDU at David Jones Eastland! It’s such an amazing concept, how did this partnership with David Jones come about and how long have you worked on this exciting new concept?

Thank you so much! Partnering with David Jones came about when we were looking at expansion of our campuses. We saw the great potential partnering with a premium retailer, which is not only a great use of space, but means that our students will be armed with the best for their careers in such an innovative and hands on environment. It also means we are connecting our students with careers and it’s a great opportunity for students to literally be in the thick of it on the beauty floor, learning and gaining invaluable experience that you just wouldn’t get at a typical beauty school. It’s also a world-first for a retailer and education institution to not only partner, but to embed a campus in an actual retail space, which is pretty exciting.


We also both share a customer-centric approach – we have innovated by bringing specialised education to our students and locating our campuses in relevant and convenient locations. Eastland will be David Jones first new look store and customers will enjoy a beautiful, world-class retail environment. Similarly we are dedicated to providing beautiful environments for our students (and customers).


What can potential students look forward to at Beauty EDU? How is it different to other beauty schools?

Our campuses, including David Jones are really like no other Beauty schools in the market. We designed it with leading architects, Techné – who actually designed spaces like the Prahran Hotel and Fonda. We really wanted to make it feel like an urban day spa that is consumer facing, definitely not a typical school! The classrooms are like real-world salons, students interact with real clients from day one, our teachers are industry leaders and experts – for example we have Chantelle Baker teaching makeup. It’s all about blurring the lines between education and industry so students experience the beauty industry from day one and are more job-ready and experienced than any other beauty therapy graduate.


How did you get involved with starting Beauty EDU in 2014?

I was approached by co-founders, Ryan and Rachael Trainor to start Beauty EDU with them. Their background was in education and they wanted somebody with current beauty experience to build the school together. I wanted to create a school where beauty is seen to be a really aspirational and legitimate career option. I also wanted to connect all these amazing and talent artists that I have worked with through my career as a model, with students and those passionate about beauty. The industry is just so huge now and there are so many different career paths, from makeup artistry to beauty blogging to creating beauty products. We want the next generation of beauty students to have the very best, relevant and of-the-minute education and knowledge so they can graduate with the job of their dreams, and be proud of it.


What are some of your favourite beauty products and why? 

I love using coconut balm for moisturising, removing make up and as a shaving cream. I also love The Skincare Company Vitamin A serum. In terms of makeup, I am addicted to the new Ellis Faas concealer and Hourglass ‘Veil’ Foundation which is free of nasties.


What are your tips for a good beauty regime?

I know its clichè but drink heaps of water, ALWAYS wear sunscreen (I prefer a physical one to a chemical one) and get regular dermasweeps and the odd laser treatment during the winter months.


There will be a nail and brow bar at Beauty EDU at David Jones that customers can visit. Do you have any nail or brow beauty tips?

We are so excited about this! This is a prime example on how we’re connecting students directly with the industry through work placements. The Bar will be staffed by fully qualified Beauty EDU students, and we’ll be offering full brow grooming (waxing, shaping, tinting – the works!) as well as Manicures, both with nail polish and Gel Colour. In terms of brows- don’t over pluck and always follow your natural shape. Right now, the bushier the better! I finish off with Hourglass eyebrow pencil or MAC eyebrow pencil in Lingering.


How do you balance your life with a young family and a multitude of work commitments?

Ahhhh it’s a constant juggle. I am VERY organised and keep two diaries (electronic and paper) to make sure I don’t miss anything! I always plan special family time together which is non-negotiable and then work my butt off in the other time. My most productive hours are 7:30pm-10:30pm after the kids go to bed. Sometimes I feel like my wheels are about to spin off but somehow I survive!



Enrolments are now open for the November intake for the Diploma of Beauty Therapy at David Jones, Eastland. Spaces for Full Time and Part Time courses are limited. For more information, please visit

About The Author

Amanda Wong

Amanda is constantly on the trail of the next life-changing beauty product. She loves Melbourne's vibrant music scene, taking any opportunity to soak up and discover local talent. You will find her in any pocket of this great city, washing down great conversation with a strong coffee. Follow her musings on Instagram: @amungdavong

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