When it was announced that everyone’s favourite It-Girl Gigi Hadid was the newest face of beauty giant Maybelline, we were more than a little excited here at Couturing headquarters. After interviewing the Dutch-Palestinian beach babe when she was in town for the Melbourne Cup, it’s safe to say we developed a huge girl crush on this model.


Sure she has a body to die for and glowing skin us mere mortals can only dream of, but it’s her down-to-earth nature than has us crushing on the angelic beauty.

Maybelline caught up with Hadid to find out more about their latest ambassador, and we have the transcript of their chat. So if you love Gigi as much as we do, read on and find out more about Maybelline’s latest ambassador.


Have you always been passionate about fashion?

Since I was young, I have been very intrigued with fashion and cosmetics print advertising and TV commercials. I would always sit in my room and try and reenact the ones I loved. I also love walking past stores and seeing the window displays.

How would you describe your style?

Casual chic. I love to glam up on occasion, but for a normal day, I love a cute outfit that is comfortable. I’d say my style represents both my California upbringing and my current New York City lifestyle.

What’s your favorite piece in your wardrobe now?

I’m not sure I can choose a favorite, but I think that everyone needs the perfect-fitting jeans and a perfect pair of boots. My favorite boots right now are Chanel, and my favorite jeans would have to be my high-rise 3-zip cropped pair by Guess.

What show has been your favorite to walk in and why?

Chanel was probably my favorite show because it was so organized, professional, and stress-free. I loved it not only because it was a highlight of my life and career, but mostly I was able to enjoy and take in the beauty of the show because it was so well-run.

Who are your biggest fashion influences?

Carine Roitfeld has been one of my biggest fashion influencers not only inspirationally but also because of how much she’s guided and supported my career in fashion. She has one of the most effortlessly cool ways of expressing herself through fashion, which I think everyone should want to emulate regardless of their personal style. From the moment we met, she took me under her wing, taught me so much, and led me to so many opportunities. I can’t thank her enough for how much she’s helped get me to where I am today, and I’m so excited to be able tell her that one of my biggest dreams has come true, I’m working with MAYBELLINE!


Who are your favorite designers?

My favorite designers range from Australian fashion labels, like The Fifth Label, Finders Keepers, and Cameo, to Diesel, Pucci, Chanel, Prada, and Saint Laurent. It also really depends on whether I’m going to walk down the street or down a red carpet. My wardrobe is very high/low.

Who is your dream team glam squad (makeup artist, hair stylist, wardrobe stylist)?

Allan Avendaño (makeup) and John Ruggiero (hair) are two people that I’ve been working with since I was 15. They are extremely talented and can make me smile and laugh all day long! I also love Charlotte Tilbury. She’s a master! Wardrobe-wise, Carine Roitfeld will always be part of my dream team!


What makes a woman beautiful?

Confidence and presence.

What are your thoughts on the power of makeup?

I think that makeup has the power to really change someone’s confidence. It is true that beauty comes from within, but I know that when I’m feeling down and I put makeup on, it automatically makes me feel beautiful and therefore changes my mood. Good makeup is one of the best accessories.

Did you learn any beauty tips or tricks from your mother or grandmother?

My mom mostly taught me about taking care of my skin, especially protecting it from sun-damage. One thing we used to do together when I was young was exfoliate our lips with a sugar scrub and a wet towel. She also taught me that less is more with makeup.

What makeup items do you always have with you?

I don’t know if it’s cliché to say this, but it’s so true: I’ve been using the same Maybelline concealer (Super Stay 24Hr Concealer) and Maybelline lash curler since I started wearing makeup. Every time a new collection would come out from the brand, I’d find my favorites, which right now are Maybelline New York The Nudes eye shadow palette and Pumped Up! Colossal Volum’ Express mascara. I’ve always thought that makeup didn’t have to be expensive to be great, and really respect that about Maybelline.


What is the one makeup item that you cannot live without?

Since I started wearing makeup, any Maybelline mascara!

What is your signature makeup look?

Natural, golden, glowy, and contoured.

What is your favorite beauty look to rock at night?

I love a cat eye, but it doesn’t come out much. I usually stick to my signature makeup look at night too.

Who is your beauty icon?

When I was young I loved Candice Swanepoel’s makeup looks for events. I think she does a really great job of letting the makeup show off her face rather than take it over.

How do you translate catwalk to sidewalk?

Style wise, I think it’s fun to mix catwalk pieces or inspired pieces with more casual things, to “street” it up, and leave the full-runway looks for the shows and red carpets.

What beauty trends are you most excited about for the coming spring/summer season?

I love a fun lip color!

What is your beauty routine from the moment you wake up in the morning?

I wake up and wash and moisturize my face. My everyday must-have makeup is a tinted moisturizer, mascara, and a bit of bronzer, but that is just to get me started. At night I wash and moisturize as well.


How does it feel to join the Maybelline New York family?

I’m still in shock, honestly. It’s the most incredible feeling and such a dream come true! The other Maybelline spokespeople are friends and idols of mine, people that I think so highly of, and I’m honored to be an addition. I love those who I’ve met of the Maybelline family and can’t wait to get to know everyone else.

What does it mean to be a Maybelline New York spokesperson?

Being a Maybelline spokesperson means more than anyone can imagine; it doesn’t seem real! I remember being young, seeing the commercials and singing along to the Maybelline jingle, imagining myself on that screen. Now here I am, dreams really do come true. To know that the Maybelline team believes in and trusts that I can represent their brand is honestly so incredible. I think that the Maybelline girl is someone who is super-relatable to so many of us, and it’s an honor to be a representative of that. She’s a girl that goes straight from work to a party and adds a dash of lipstick to spice up her look. I hope to always make the Maybelline team proud by inspiring costumers to use Maybelline by showing them that even though I’m a spokesperson, I’m just like them, and we can all use Maybelline to help us feel beautiful. I’m so honored, humbled, and excited by this opportunity.


What does “born with it” mean to you?

Personally, I think that “born with it” is the perfect way to show that Maybelline is here to embrace every face. It’s a brand that wants to help each individual person express their unique self and highlight their beautiful features with amazing makeup, not hide their face or cover it up. Everyone can find what they’re looking for with Maybelline products and use them in different ways. Sometimes everyone needs a little nudge to remind themselves that they were born beautiful.

What are you most looking forward to when working with Maybelline New York?

I’m looking forward to really getting to know the team and becoming part of the Maybelline family! I’m so excited to be able to truly represent and stand behind products that I’ve always been a genuine fan of. Hopefully I’ll learn some makeup skills along the way too.

Describe Maybelline New York as a brand.

Maybelline as a brand really embraces every type of woman. Whether you’re someone that wants an hour to do your makeup, or five minutes, Maybelline creates innovative, affordable, and userfriendly ways to get anyone’s perfect look.

What was the first Maybelline New York product you ever used?

I really started to wear makeup when I started high school, and I remember Maybelline being all my girlfriends’ favorite makeup brand. I think the first Maybelline product I ever used was my best friend’s Super Stay 24 Hr Concealer (a product that I still use today), because who doesn’t have to cover up their pimples in 9th grade (and after)?!

What are your favorite Maybelline New York products?

My favorites at the moment are The Nudes eye shadow palette and Pumped Up! Colossal Volum’ Express mascara.


What does New York City mean to you?

NYC is honestly a place where no dream seems too big. The possibilities are endless here.

Describe New York City in one word.


What are your favorite places to shop for clothes in New York City?

I love shopping in Soho, the mix of commercial and local stores is amazing.


What are your favorite restaurants in New York City?

Gemma, The Egg Shop, The Smile, Nobu, Bar Pitti, Emack & Bolios (PLEASE COME BACK TO SOHO), I could go on forever, New York is a foodie’s heaven!

What do you do for leisure or fun in your free time?

I love being with my friends, walking around, and finding new restaurants and stores.

Where would you like to travel?

I’d love to visit Africa and go on a safari!

What is your favorite food?


Do you enjoy reading? What is your favorite book?

Yes, I love to read mostly the news. My favorite books include The Giver, Brave New World, and Walk Two Moons. I’m currently reading The Alchemist.

Do you exercise? What is your favorite workout?

Every day that I’m in New York, and not working, I box at Gotham Gym with my trainer Rob Piela. I grew up my whole life playing sports, so just working out at the gym doesn’t do it for me mentally. I love boxing because I feel like it’s something I can get better at and it takes my mind off of reality when I’m doing it. It’s a great mental escape and I’m always excited to get back in the gym. Gotham is like my second home in the city.

Why did you choose The New School?

I chose The New School because it’s a place where everyone has a lot of hobbies and interests, and the school embraces that and allows students to explore all of those things, instead of making them choose one.


What are you studying?

I study criminal psychology at Eugene Lang College The New School for Liberal Arts.

What type of do you music listen to?

I listen to everything from Beyoncé to Michael Bublé. Though, my favorite artist has to be John Mayer; I could listen to all of his albums start to finish.

What three songs are constantly on repeat? Right now, “New Flame” by Chris Brown, “I’m Not the Only One” by Sam Smith, and “Blank Space” by Taylor Swift.

What are your plans after modeling?

I think I’ll always be in the entertainment industry; would love to have a talk show or cooking show some day!

What gives you confidence in your job as model and in life?

I get more confident as I reach more of my goals because I know how hard my team and I work, and it’s really fulfilling to be rewarded through opportunities.

About The Author

Lisa Teh

Lisa Teh is the Editor-in-chief of Couturing.com, one of Australia's top fashion, beauty and lifestyle resources. She has worked on campaigns with brands including David Jones, Myer, Mecca Cosmetica, Simone Perele, Lenovo and L'Oreal. She recently appeared in Couturing's exclusive Australian Fashion Week reality web series, The Frow, alongside top industry names including Toni Maticevski and Maybelline Creative Director Nigel Stanislaus.

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