It-girl and model of the moment Gigi Hadid certainly proved she is born with it, announcing to her millions of social media followers that she is the new face of makeup giant Maybelline.


She initially teased fans with a video indicating she had a big announcement to make and they had to play the video to find out what the announcement was.

gigi1Hadid then revealed on Instagram and Twitter a shot of one of her upcoming Maybelline campaign shots on a computer screen.


This announcement comes hot on the heels of Hadid’s sultry Guess campaign, which she also shared with her fans on her social media account.

Speaking about her appointment, Hadid said, “In middle school, I wasn’t allowed to wear makeup,” she explains, “I secretly bought Maybelline’s SuperStay 24HR concealer at CVS. I thought it was the coolest thing in the world.” She still carries a bottle with her to this day.

Hadid’s makeup campaign will see her pitted against BFF Kendall Jenner who was announced as the new face of Estee Lauder late last year, and continues the trend of social media stars and personalities being the new faces of brands.

Hadid’s first ad will debut in October.

About The Author

Lisa Teh

Lisa Teh is the Editor-in-chief of, one of Australia's top fashion, beauty and lifestyle resources. She has worked on campaigns with brands including David Jones, Myer, Mecca Cosmetica, Simone Perele, Lenovo and L'Oreal. She recently appeared in Couturing's exclusive Australian Fashion Week reality web series, The Frow, alongside top industry names including Toni Maticevski and Maybelline Creative Director Nigel Stanislaus.

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