MECCA is set to elevate the haircare experience with the exclusive launch of luxury brand Crown Affair in Australia and New Zealand on April 2, 2024. This partnership marks a significant step in meeting the growing demand for premium at-home hair remedies and routines. Crown Affair merges luxury, sustainability, and ingredient-conscious formulations to offer consumers a unique haircare experience that seamlessly blends aspiration with everyday reality.

Crown Affair, founded by CEO Dianna Cohen, represents a departure from conventional haircare approaches. With a philosophy centered on making haircare a pleasurable daily practice, Crown Affair emphasises clean ingredients, effective formulations, and beautifully crafted tools designed to transform routines into rituals. Drawing from Cohen’s diverse background in the consumer industry, the brand aims to simplify haircare with a ‘no-makeup makeup approach,’ enhancing natural beauty while prioritising quality and sustainability.

Highlighted among Crown Affair’s standout products are a range of luxurious formulations and meticulously crafted tools, all tailored to cater to discerning consumers. From the brush-applied dry shampoo to the indulgent leave-in conditioner and revitalising scalp serum, each product is meticulously formulated to restore hair’s natural balance and ensure it looks and feels its best at all times. Additionally, the brand offers a selection of elegantly designed accessories, including towels, scrunchies, and combs, crafted to last and elevate the haircare experience.

Crown Affair will be exclusively available at select MECCA stores and online, offering customers access to a new level of luxury in haircare starting April 2, 2024.

About The Author

Katherine Ng

Katherine is not your typical Beauty Editor. Finance consultant by day and beauty and fashion addict at all other times, Katherine spends her hard-earned money helping the Australian and international economy with her never ending pursuit of everything pretty. A keen traveller, Katherine still holds dear her Melbourne roots with an overflowing wardrobe filled with black clothes, shoes and handbags. Katherine also has a deep love of food and wine, and you can find those adventures on instagram at @thegreedykat Email: Twitter: @kath_couturing Instagram: @kath_ng

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