Renowned K-beauty brand, innisfree is finally coming to Australia! After 18 years of global expansion, innisfree will officially launch in Australia on 8th June 2018 in the iconic shopping precinct Melbourne Central.

As the #1 beauty brand in Korea* and one of the fastest-growing brands in the AMOREPACIFIC Group, innisfree caters to consumers’ ever-changing interests, thanks to a fast-paced innovation process, providing exciting new products, textures and routines as the consumer demands. innisfree makes beauty personal, with customisable offerings that strive to keep their stores engaging through
immersive sensorial experiences.

innisfree offers innovative beauty solutions powered by the finest ingredients found on Korea’s pristine Jeju Island. Thanks to its volcanic origins, this fertile oasis has a unique ecosystem of powerful ingredients to nurture beautiful skin. With the wonders of nature at the heart of innisfree, they take great care to preserve and protect the environment in all that they do, practising green living and
supporting causes that give back to the Earth and the community.

Customers will be invited to discover some of innisfree’s most-loved products around the world, including the Green Tea Seed Serum, Orchid Enriched Cream, Super Volcanic Clay Mousse Mask and My Real Squeeze Masks.

innisfree will also elevate make-up customisation with My Palette and My Cushion that bring pops of colour into their green store space. My Palette easily allows customers to mix-and-match their eyeshadows, blush, bronzer, colour-correctors and highlighters – all in one easy palette. My Cushion offers unique compact case designs to easily house powder and two cushion foundation formulas with
a 9-shade range.  True to their skincare roots, both of innisfree’s cushion foundations are infused with Jeju Green Tea Extract to provide a hydrating, protective base that’s truly yours.

My Foundation lets customers choose their own personalised foundation from 66 product formulas, designed for just the right level of moisture, coverage and shade. “Australia is a highly anticipated market for innisfree, and we are committed to establishing a long-term
presence here. We are excited to offer Australian consumers skincare with naturally-derived ingredients, personalised make-up, fast-paced innovation, an immersive retail experience and authenticity through our responsibly sourced Jeju Island ingredients and green sustainable practices.” said Brian Jeong, General Manager of innisfree Australia.

innisfree will launch in the Australian market with over 600 products across skincare, make-up, body care, hair care, and home fragrances as well as a selection of beauty tools in Melbourne Central. The store will offer customers unique ways to customise their shopping experience and products will range from $2.00 to $63.00.

During the June 8th Grand Opening, innisfree will offer exclusive gifts and eco-tote bags, along with additional giveaways distributed throughout the opening day. By signing up for My innisfree Rewards loyalty program, customers will receive points and additional perks such as a Welcome Kit or free deluxe samples with their purchase.


About The Author

Katherine Ng

Katherine is not your typical Beauty Editor. Finance consultant by day and beauty and fashion addict at all other times, Katherine spends her hard-earned money helping the Australian and international economy with her never ending pursuit of everything pretty. A keen traveller, Katherine still holds dear her Melbourne roots with an overflowing wardrobe filled with black clothes, shoes and handbags. Katherine also has a deep love of food and wine, and you can find those adventures on instagram at @thegreedykat Email: Twitter: @kath_couturing Instagram: @kath_ng

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