Country Road is celebrating this season by bringing back the classics. The Summer By Request campaign has given Country Road fans the chance to vote for their favourite designs from Country Road’s archives on Facebook, which have been brought back as part of an exclusive capsule collection. The voting took place in April this year, with the winning designs released online today and will drop in stores on 10 October.

Country Road’s Managing Director Sophie Holt said of the campaign “Our customer is such an important asset for the brand and their feedback is extremely valuable. Summer By Request is the perfect campaign for the brand and a fantastic opportunity to ask our customers exactly what they want, giving them the opportunity to influence the ranges they see in stores.”

image003Country Road have recognised the important of engaging their online community, and it’s campaigns such as this which have helped it develop such a loyal following who regularly engage with the brand.

The exclusive collection will feature bold colours, relaxed silhouettes, silky maxi-dresses, draped jersey silhouettes and detailed smock tops.

You can shop the collection online here.

About The Author

Lisa Teh

Lisa Teh is the Editor-in-chief of, one of Australia's top fashion, beauty and lifestyle resources. She has worked on campaigns with brands including David Jones, Myer, Mecca Cosmetica, Simone Perele, Lenovo and L'Oreal. She recently appeared in Couturing's exclusive Australian Fashion Week reality web series, The Frow, alongside top industry names including Toni Maticevski and Maybelline Creative Director Nigel Stanislaus.

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