Australia’s very own global retailer Cotton On, has taken up residence alongside international fashion heavyweights with the grand opening of its latest store in Melbourne’s iconic Bourke Street Mall.
As they celebrate 25 years since the opening of the first Cotton On store in 1991, the launch of the Bourke Street Mall location marks a milestone moment for the brand, as the first CBD flagship store in the country.
The impressive multi level store boasts 1,154 square metres of clothing and accessories and feature a number of Cotton On Group brands including the full range of Cotton On men’s, women’s and home collections as well as Cotton On Body and Rubi shoes.
Cotton On General Manager Felicity McGahan says of the opening “The development of our Bourke Street Mall store has been such an exciting adventure so far – we’re a global brand but it’s great to be able to come back home to where it all began and open in a location as iconic to fashion as Bourke Street. The store is unlike any other Cotton On store in Australia and will become one of a series of iconic flagship stores we want to create in every city we operate in around the world. We’re passionate about making sure our customers have the best possible experience and this store has been designed to become their place to connect with the brand -we absolutely love it and hope Melbourne will as well.”
Focusing on a one-of-a-kind experience for customers, the interior of the iconic heritage building pays homage to Melbourne’s famous creative culture with the brand commissioning two local street artists – MEGGS and Beastman – to create unique pieces of artwork along with one-off pieces of furniture especially for the space.
Other key features of the store include a barber located in the heart of the menswear section and a unique ‘Studio’ space dedicated to events and partner collaborations throughout the year along with free WiFi and phone charging stations allowing customers to charge up while they shop.
The multi-level store is now open joins the Cotton On Group’s growing global footprint of over 1400 stores across 18 countries.