L’OREAL PARIS ANNOUNCES KENDALL JENNER AS IT’S NEWEST GLOBAL AMBASSADOR
In what is surely one of the biggest announcements in beauty, L’Oréal Paris, the number one beauty brand in the world, is welcoming Kendall Jenner to the L’Oreal family. Kendall is a powerful, successful, and talented young woman who continues to captivate audiences around her. A constant figure in the fashion industry, an entrepreneur, and a media icon, Kendall Jenner has become a role model for her generation.
With 350 million followers on social media, Kendall Jenner has her own global media platform, and she is editor-in-chief. With complete agency over what she shares with the world, she inspires women to be themselves and share their lives on their terms. Giving life to what for many is beyond their wildest dreams, Kendall Jenner has become an icon and a true global success story. Over the years, the supermodel has used her powerhouse position and platform to speak openly about struggles with mental health and anxiety. Her honesty has helped start conversations among the millions of young women and girls who admire her. Because simply knowing
that Kendall Jenner also struggles with insecurities allows girls to open up about their own issues and create networks of support along their paths to self-worth.
“I’m honored to be part of a new sisterhood of strong, powerful women and to be able to say those iconic words, I’m worth it. Joining the L’Oréal Paris family and having the opportunity to embody everything the brand stands for feels like a true full-circle moment.” says Kendall.
Kendall Jenner joins L’Oréal Paris to be the lead of the brand’s makeup campaigns starting in September 2023.
MAYBELLINE NEW YORK BRINGS VIRTUAL MAKEUP TO THE WORKPLACE THROUGH MICROSOFT TEAMS
Maybelline New York announced today a collaboration with Microsoft that offers a new way to get ready for video calls with virtual makeup in Microsoft Teams. The Maybelline Beauty App in Microsoft Teams allows users to adjust their personal style quickly and
easily from directly within a Teams meeting. The virtual makeup looks provide a low-barrier way to try out different styles with the goal of democratising makeup and empowering people with self-confidence, especially at work.
With this integration, Maybelline is taking its latest step into the digital makeup world. “Maybelline’s mission is to give everyone self-confidence to express their beauty. Whether you are working in-person or virtually, feeling good about yourself can help put your best foot forward” said Trisha Ayyagari, Global Brand President of Maybelline New York. “That’s why we partnered with Microsoft Teams to develop virtual makeup looks – now even on the busiest day, you can put makeup on with just a click. We hope we make people’s lives a little easier.”
Powered by Modiface AI and developed in collaboration with the Geena Davis Institute, Maybelline aims to provide users with a range of looks to best suit their meetings, while allowing them to explore different makeup looks they might not have otherwise tried out. Consider this your “virtual makeup bag,” equipped with all the must-have digital makeup products for our increasingly digital world. With a simple click, users can choose from 12 makeup looks to complement their own natural look and effortlessly feel their best. This is a first for one of the brands in the L’Oréal group. The virtual makeup looks will be available as an option in Teams video calls starting
today to those with a Microsoft Teams enterprise license. “At Microsoft, empowering people through technology is at the core of what we do,” said Nicole Herskowitz, Vice President, Microsoft Teams. “The new Maybelline Beauty App on Microsoft Teams is a great example of how, together with our partners, we are giving people more ways to express themselves in hybrid work environments using the power of AI.”
SEPHORA SET TO OPEN IN MT GRAVATT
Since opening the doors to Australia’s first flagship location on Sydney’s iconic Pitt Street Mall in 2014, global beauty retailer Sephora has expanded its network with 26 store locations across New South Wales, Victoria, Queensland, South Australia, Western Australia and
Auckland, New Zealand. Sephora is excited to announce the opening of its 27th store located in Westfield Mt Gravatt, Brisbane. Set to open the doors on Thursday August 31, 2023 – the 398sqm store will house a Beauty Studio to gather Sephora’s beauty community for exclusive events or masterclasses. Customers will have access to personalised makeup services as well as an unparalleled assortment of exclusive brands including Rare Beauty, Fenty Beauty by Rhianna, Tarte, Ouai and the brands own infamous private label Sephora Collection.
Along with the exclusive brands Sephora continues to provide consumers with access to more than 150 beauty brands. Mark O’Keefe, Sephora General Manager, Australia and New Zealand stated “We’re excited to be opening our 27th store across Australia and New Zealand. Sephora is focused on delivering consumers our signature look, feel and experience. The Westfield Mt Gravatt store will bring to life the Sephora DNA; creating an environment where customers can explore & learn across our extensive beauty assortment.”
On the opening day the Sephora pre-opening party will not disappoint. From 7am – 9am guests will experience the Sephora main stage with exciting entertainment; a live DJ, beauty stations, thousands of samples and plenty of merch. The first 10 people in line will be able to enter the store and shop before the crowds. The first 250 people in line will receive the Anastasia Beverly Hills Norvina Pro Pigment N1 Palette valued at $114. Plus there will be exciting branded merchandise, free coffee and lots of extra sparkle!
For more information visit www.sephora.com.au