After much anticipation, innisfree announces the debut of its first retail store in Sydney at Queen Victoria Building on Friday, 22nd March 2019.

innisfree will offer customers skincare with naturally-derived ingredients, personalised make-up, and a nature inspired, immersive retail experience. “We are extremely excited to bring innisfree to Sydney, and with the success of our Melbourne launch we look forward to Sydney-siders discovering our revolutionary products” said Brian Jeong, innisfree Australia’s General Manager.

A first for Sydney, innisfree will open with over 650 products across skincare, make-up, body care, hair care and home fragrances as well as a selection of beauty tools. The store will offer customers unique ways to customise their shopping experience and products will range from $2.00 to $63.00. On the opening day, innisfree will offer opening promotions to the first 1,100 customers.
▪ The first 100 people that spend $50 on the opening day will get free VIP Vouchers for a free product every month for three months, a limited-edition Eco-Tote Bag and an innisfree Most-Wanted Kit (3pc global best-sellers).
▪ The next 1,000 people that spend $50 on the opening day will get free a limited-edition Eco-Tote Bag and innisfree Most-Wanted Kit (3pc global best-sellers).

There will also be a number of exciting giveaways on the day, from beauty goodies to sweet treats.

innisfree QVB
Queen Victoria Building
455 George Street Shop
Sydney NSW 2000

Visit for more information



Joyous news with much loved beauty brand, Laura Mercier returning to Australian shores at Mecca from 26 February 2019. The brand departed our shores last year much to the chagrin of beauty lovers everywhere. The eagerly anticipated return will see cult favourites available again including the award winning Tinted moisturiser, beauty favourite Translucent loose setting powder and the much loved range of hydrating primers.

The range will return exclusively in-store at MECCA and online at



Sephora Australia will open its 18th store in Australia today 21 February 2019 at Melbourne’s Northland Shopping Centre. A flurry of activities will begin at 8am in anticipation of the opening at 10am. There will be makeup stations for Flash Beauty Services and makeup masterclasses on stage to show visitors the hottest make up trends and products.

Sephora will keep the energy high with a DJ, complimentary coffee and sweet treat cart, door gifts and goodie bags for the first 300 in line, beauty samples and surprises from Sephora’s top brands and a photo booth to capture all the fun.

Visit the new Sephora at Northland, shop 03/04, Level G, Northland Shopping Centre 2/50 Murray Road, Preston Victoria


About The Author

Katherine Ng

Katherine is not your typical Beauty Editor. Finance consultant by day and beauty and fashion addict at all other times, Katherine spends her hard-earned money helping the Australian and international economy with her never ending pursuit of everything pretty. A keen traveller, Katherine still holds dear her Melbourne roots with an overflowing wardrobe filled with black clothes, shoes and handbags. Katherine also has a deep love of food and wine, and you can find those adventures on instagram at @thegreedykat Email: Twitter: @kath_couturing Instagram: @kath_ng

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