Goldwell has launched the new Iconic Brunette Collection taking brunette hair looks to the next level of shine and fashion. Salon clients can choose from four new Iconic Brunette looks that convert hair color into a statement. In addition to six new Topchic Elumenated Brunette shades, two new volumising products from Goldwell’s styling portfolio StyleSign complete the new service collection.

Strong colors for strong creations – six new Topchic Elumenated Brunette Shades revive the Topchic brown color palette with a diverse color spectrum that incorporates cool, natural and warm brown tones. Whether it’s about enhancing natural beauty or revealing facets below the surface – stylists are able to turn brown-haired clients into iconic brunettes by expressing their individual personalities. “Thanks to the new Elumenated Brunette Shades I’m able to emphasize the true beauty of my brunette clients,“ states Lindie Blackwell Master Artist, Canada.

The basis for the brilliant color results of the six new Topchic shades is the unique @Elumenated Technology. This combines the benefits of oxidative hair color with the luminosity of Elumen for outstanding multidimensional reflections and up to 100% reliable grey coverage.

The 4 Iconic Brunette Looks are:

Powerful Brunette
A strong cut, color and style give confidence and reveal the most powerful self. The deep chocolate palette melting into rich mahogany reflects creates strength and definition.

Natural Brunette
Subtle tone-on-tone shades keep it simple and pure. Blended warm and cool brunette tones create soft yet rich natural reflections.

Sensual Brunette
The infusion of lighter tones into a rich base enchanting her surroundings. Melted tones of muted caramel and warm maple create sensual movement and leave a multi-dimensional impression.

Mysterious Brunette
A soft, cool brunette base reveals exotic flashes of color for a look, that is both confident and unexpected. Contrasting playful tones throughout
the interior creating a sense of dimension.


Volume perfection for Iconic Brunette Looks






Two new Ultra Volume styling heros from the Goldwell StyleSign range showcases the gorgeous color results in a stylish fashion. They create instant body with a big volume boost that complements the rich brunette color. In addition to perfect volume, they also aid outstanding color
protection for long-lasting, beautiful color results thanks to the flexPROtec complex.

StyleSign Ultra Volume Body Pumper, RRP $25.45
A densifying Pump Foam, which gives fine and thinning, short to shoulder-length hair twice as much body and a massive volume boost for a “more hair” feel.

StyleSign Ultra Volume Soft Volumizer, RRP $25.45
A Volume Blow-Dry Spray with the hold of a volume mousse, which gives fine to normal hair natural volume and long-lasting shape.
“The new StyleSign products are the perfect choice to realize stunning Iconic Brunette looks. Multidimensional color effects are underlined by voluminous shape and result in a harmonious interplay,“ says Daniel Martin, Goldwell Global Styling Ambassador.

Available from April 2018 at selected Goldwell salons.

About The Author

Katherine Ng

Katherine is not your typical Beauty Editor. Finance consultant by day and beauty and fashion addict at all other times, Katherine spends her hard-earned money helping the Australian and international economy with her never ending pursuit of everything pretty. A keen traveller, Katherine still holds dear her Melbourne roots with an overflowing wardrobe filled with black clothes, shoes and handbags. Katherine also has a deep love of food and wine, and you can find those adventures on instagram at @thegreedykat Email: Twitter: @kath_couturing Instagram: @kath_ng

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