Benefit Cosmetics, known for its bestselling mascara They’re Real!, introduces an extreme lengthening mascara “THEY’RE REAL! MAGNET”. The innovative Extender Brush has a magnetically charged core that gently pulls the Magnetic Mineral Enriched Formula up and out beyond the tips of your lashes. The Magnetic Mineral Enriched Formula is a lightweight, buildable formula that won’t smudge or flake, in the ultimate supercharged black shade.

They’re Real Magnet Mascara in available in supercharged black RRP: $46

Available: from Benefit retailers nationally – Myer, Sephora and Adore Beauty



innisfree is excited to present Simple Label, innisfree’s clean make-up range made from naturally derived, clean, vegan ingredients in recycled, eco-friendly packaging. The range consists of Simple Label Lip Balms in three universally flattering shades and two Simple Label mascaras; Long & Curl and Volume & Curl made with a low irritant clean formula. All products are vegan-certified by EVE and are encased in an eco-friendly carton that uses sugar cane paper and soy ink.

Simple Label Lip Colour Balms
Simple Label lip balms are hypoallergenic and dermatologist tested and made with Jeju Hydrangea Leaf Extract to help soothe and protect lips from external environmental irritants. A plant oil complex made of moisturising Murumuru Seed Butter, Meadowfoam Seed Oil and Shea Butter ensures
nourishing and hydrated lips. Simple Label Lip Colour Balms come in three gorgeous shades; Rose, Peony, and Dahlia. To cleanly create the colour, the balms contain red beet extract, sweet potato root extract and inorganic pigment formula extracted from minerals and ilmenite, which are mild for the lips, and can be used as a lip balm or blusher.
Price: $18 each


Simple Label Mascaras
Simple Label mascaras are a clean beauty breakthrough. innisfree has created a low-irritant mascara in Long & Curl and Volume & Curl with a clean formula so they can be used comfortably every day. These mascaras are eye-irritation tested, waterproof + curl retention tested. Simple Label Mascaras use a bamboo-derived fibre component to help create long and voluminous eyelashes, and the volcanic ash-derived powder quickly absorbs any greasiness around the eyes, giving long-lasting curls to eyelashes. The feather-like waterproof formula adheres lightly to eyelashes, creating clean eyelashes for a long
time without smudging, and holds up against sweat or tears.
Price: $25 each

Find out more about innisfree at

About The Author

Katherine Ng

Katherine is not your typical Beauty Editor. Finance consultant by day and beauty and fashion addict at all other times, Katherine spends her hard-earned money helping the Australian and international economy with her never ending pursuit of everything pretty. A keen traveller, Katherine still holds dear her Melbourne roots with an overflowing wardrobe filled with black clothes, shoes and handbags. Katherine also has a deep love of food and wine, and you can find those adventures on instagram at @thegreedykat Email: Twitter: @kath_couturing Instagram: @kath_ng

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