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Melbourne, Australia · Thu 29 Oct 2026 Fashion, beauty and lifestyle news
Beauty

MECCA UNVEILS ITS 2026 HOLIDAY CAMPAIGN, AND IT’S DELIGHTFULLY WILD

Meet the muses, moles, moths and minks bringing a little wildness to the festive season. MECCA’s 2026 Holiday campaign, Join the Wild Chorus, has officially arrived, created in partnership with the NGV and Naarm artist Tai Snaith. Tai’s original artwork, Party of the Parts, celebrates all the things that make us unique and the joy of coming together. “Each of them represents a different aspect of myself and also a universal aspect of being a woman,” Tai says of her characters.

You’ll spot the full chorus across MECCA’s collectible gift boxes, bags and cards, limited edition MECCA COSMETICA and MECCA MAX sets, and more than 100 store windows across Australia and New Zealand.

Now in its 11th year, MECCA’s Holiday Artist series continues to support women in the arts, with MECCA funding acquisitions of artists’ work for the NGV Collection. This year, that includes new work by Tai from Wild weed tea, which will be on show at NGV Triennial 2026, opening 13 December at NGV International.

Alongside the campaign, MECCA’s extended Holiday gifting range has also landed, with limited edition sets across makeup, skincare, fragrance, hair and body from Charlotte Tilbury, NARS, Tatcha, BYREDO, Maison Margiela Replica and many more. Shop now in stores and online at mecca.com.

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