L’Oréal Paris is set to transform Sydney’s Bennelong Lawn into a beauty playground this October, with the House of Worth pop-up promising two full days of pampering, product discovery and pure Parisian flair against one of the world’s most iconic backdrops. Running Saturday 3 and Sunday 4 October from 10am to 4pm, the immersive retail experience is free and open to everyone, inviting Sydneysiders to explore the brand’s latest innovations in skincare, makeup and hair.
True to L’Oréal Paris’ five decade old “You’re Worth It” philosophy, the House of Worth has been designed to send guests home feeling a little more fabulous than when they arrived. Visitors can book complimentary sessions throughout the weekend, including makeup applications and foundation shade matching, hair styling and blowouts, and a Men’s Style and Skin Bar offering beard grooming, facial massage and personalised skin consultations. Skincare devotees won’t want to miss the masterclasses led by L’Oréal Paris Scientific Director Dr Richard Betts, who will share the secrets to achieving glass skin at any age, with every booking including a complimentary Glass Skin Liquid Cream.
The event’s curated Maison Chemist Warehouse will offer serious savings, with 50 per cent off cosmetics and selected skincare, plus up to 50 per cent off selected haircare and hair colour ranges, and a bonus gift with any purchase over $75. Guests holding a valid Humanitix ticket will also score a complimentary product to take home, along with a café au lait or hot chocolate for that authentic taste of Paris, while the first 100 attendees each day will walk away with a gift bag worth over $500 filled with full sized favourites.
Beyond the beauty offerings, guests can settle in for a replay of the star studded 2026 Le Défilé L’Oréal Paris runway show direct from Paris Fashion Week, featuring the likes of Kendall Jenner, Eva Longoria, Cara Delevingne, Viola Davis and Jane Fonda.
Tickets and session bookings are free but limited, so beauty lovers are encouraged to reserve their spot early at events.humanitix.com/house-of-worth.
