Combining the intense colour of lipstick with a lacquer like shine, Rimmel‘s APOCALIPS Lip Lacquer is the explosive new make-up phenomenon hitting our shores. The new APOCALIPS Lip Lacquer range combines the best of both lipstick and gloss, and  is packed with pure colour pigments and has a conditioning formula promises a never-before combination of colour, shine and comfort that lasts and lasts.

Forget the dryness of many long-wear lipsticks, forget the stickiness of gloss. With APOCALIPS Lip Lacquer, what you get is a creamy and conditioning texture which – with a sweep of the fantastic new applicator featuring an inbuilt micro- reservoir – glides on easily and evenly, leaving your lips feeling beautifully coloured and moisturised hour after hour.

Screen shot 2013-08-04 at 4.27.40 PM

The packaging of APOCALIPS Lip Lacquer is equally explosive. With its spectacular jagged edges and dramatic black colour code, it looks futuristic and is made to stand out. With one end of the pack being transparent, the product appears to glow like molten lava as it reveals the shade inside. Talking of shades, there are 8 spectacular ones to choose from.

And the face of APOCALIPS Lip Lacquer? Well, it had to be Kate Moss. Sexier than ever, the ultimate beauty icon models the collection’s hero shade Apocaliptic (303), an out-of-this-world fuchsia that’s sure to make a meteoric impact.

Apocalips_Print_SP_R_ISO39L_NEW.indd

APOCALIPS is available in 8 shades from Priceline, Priceline Pharmacy, Target, Kmart, BIG W, selected pharmacies and selected Coles and Woolworths. For stockists please call 1800 812 663.

About The Author

Katherine Ng

Katherine is not your typical Beauty Editor. Finance consultant by day and beauty and fashion addict at all other times, Katherine spends her hard-earned money helping the Australian and international economy with her never ending pursuit of everything pretty. A keen traveller, Katherine still holds dear her Melbourne roots with an overflowing wardrobe filled with black clothes, shoes and handbags. Katherine also has a deep love of food and wine, and you can find those adventures on instagram at @thegreedykat Email: kath@couturing.com Twitter: @kath_couturing Instagram: @kath_ng

Leave a Reply

Your email address will not be published.