Iconic Australian beauty brand ModelCo will welcome current ModelCo ambassador and supermodel Rosie Huntington-Whiteley in Sydney later this month to launch a new category for the brand – natural skincare. Now in its 13th year, ModelCo has achieved spectacular global success with its award-winning self-tanning, beauty and sun care products, and is now set to take on the skincare market.
Now in her second year as face of the brand, Huntington-Whiteley’s signing was a huge coup for ModelCo, carrying on the brand’s tradition of attracting celebrity ambassadors, the past of which have included Elle Macpherson, Dannii Minogue and Cheyenne Tozzi. Best known as a Victoria’s Secret Angel and a Vogue, Harper’s Bazaar and Elle cover girl, Huntington-Whiteley is also an actress, having starred in the third Transformers installment, Transformers: Dark of the Moon, and soon to be seen in Mad Max: Fury Road in 2015.
“I love beauty products that not only deliver what they promise but make my life easier too. As I am constantly travelling or working, ModelCo’s innovative, dual purpose, glamour-on-the-go products really resonate with my lifestyle” says Huntington-Whiteley.
Dedicated, driven and dynamic, ModelCo founder and CEO Shelley Barrett was attracted to the skincare category after results from a recent ModelCo survey showed more than 89% of the 8000 respondents wanted to see a natural skincare line added to the ModelCo range.
“We all know the benefits of living a more natural life – but maintaining a work/life balance, eating well, exercising daily and caring for your skin is often difficult for many time-poor women and their families. ModelCo understands this and that is why we have launched natural skincare – for women who want to care for their skin, naturally, easily and effectively,” says Barrett.
ModelCo‘s new natural skincare range is a pure and gentle, natural skincare range scientifically proven to produce real results for all skin types. Watch this space for more details on the new range.
To read more about ModelCo and founder Shelley Barrett click here
For more information visit www.modelcocosmetics.com
Images courtesy of ModelCo.