Since 2009, MAY the Label has established itself as a leader in youthful, fresh fashion and for the latest collection, they’re taking a trip to Paradise. The collection juxtaposes the labels signature modern silhouettes and injects them with hints of retro inspiration from summer holidays taken in Palm Springs.

Structured silk organza’s printed with traces of hounds tooth are styled back with sheer chiffons to create the minimal meets feminine aesthetic. Pops of printed denim in hero pieces such as the ‘Happy Hour Jacket’ are teamed with soft leathers and 90’s-esque broderie anglaise further add an eclectic charm to the range.

The exclusive ‘Paradise’ print, with its soft abstract hues seen in the ‘Rhapsody’ dress, echo this ongoing subtle summer feel. The sorbet colour palette, with its light orange and pink shades, was inspired by the architecture and colours of Vintage Motels in California. The ‘Tropical’ print adds an element of playfulness with its blush floral pattern in pieces such as the ‘Holiday Shorts’.

‘Paradise’ draws its influence from a summer spent between the Beverly Hills Hotel and The Ace Hotel in Palm Springs. Laid-back tailoring takes form in floaty silhouettes seen in relaxed twin sets and free flowing dresses.

Encapsulating the brands fresh, directional philosophy, ‘Paradise’ provides a range of chic pieces that ensure the MAY the Label girl feels effortlessly chic for any summer occasion.

About The Author

Paige Richards

Paige's nitpicking of misspelt menu items led her to find her love of editing. Living in her adopted city of Melbourne, she is ever in pursuit of the perfect coffee, and the perfect little black everything. And like the wise Carrie Bradshaw once said, she keeps her money where she can see it - hanging in her closet.