Your next Kmart run is about to take a lot longer. The much loved low price retailer has significantly expanded its beauty offering, with more than 2,700 skincare, makeup and fragrance products now available, and over 60 per cent of them exclusive to Kmart and Target in Australia. Alongside its own trend led label OXX Cosmetics, Kmart is now home to more than 117 global beauty brands, including Medicube, Biodance, Daise, SheGLAM, Skin1004, Tree Hut, Tony Moly and Essence, as well as coveted international names such as Troublemaker, BRINGGREEN, Glow Hub and Colorgram.
Skincare sits at the heart of the expansion, and it is no surprise that Korean beauty is leading the charge. Australia is the second highest spender on Korean beauty products outside of Korea, and with cult favourites like Arencia, Abib, The Face Shop and Beauty of Joseon now on shelves, devotees of the glass skin routine can stock up on their essentials at a fraction of the usual effort.
OXX fans have plenty to get excited about too, with a fresh drop of budget friendly buys. Highlights include $10 three piece lip kits, $6 eyeshadow cream sticks and new $8 blur and gloss lip stains, plus a selection of Korean made OXX sheet face masks from just $2 and new eau de parfum ranges starting at only $6.
“We are seeing huge demand for the beauty category from our shoppers and are delighted to bring them even more options to level up their skincare routine or add a little fun to their makeup bag,” said Nicola Farrell, Business Manager, Beauty at Kmart. The expanded beauty range is available now in store at Kmart, online and via the Kmart app.
