RoC Skincare has launched the Hydration+ Replumping Serum Stick, a swipe on solution designed to tackle dryness, dullness and loss of firmness as skin ages. As women reach their forties, cell turnover can slow by up to 50 per cent, weakening the skin’s ability to produce natural hyaluronic acid, and research shows more than 70 per cent of women over 40 name uncomfortably dry skin as their biggest concern. Formulated with pro collagen, blue peptides and seven forms of hyaluronic acid, the cooling stick is designed to deliver deep hydration in seconds and up to 100 hours of moisture, smoothing and plumping the appearance of lines. Shane Scully, General Manager RoC Skincare ANZ, says the versatility of the format is its biggest drawcard, offering a mess free, portable option that can be used on the face, neck or anywhere that needs a lift.
The launch joins RoC’s cult favourite Derm Correxion Firming Serum Stick, reportedly sold once every 45 seconds globally and named the top skincare launch of the year. Developed with dermatologists and plastic surgeons and inspired by the results of in office fillers, the firming formula pairs retinol with THPE, a breakthrough ingredient for instant tightening, to help visibly improve elasticity for smoother, more lifted looking skin. In a clinical study, 94 per cent of users reported visibly firmer skin after four weeks of use on the neck, chest and back of hands.
Dermatologist Dr Beibei Du-Harpur says the appeal of the serum sticks lies in how they simplify a routine without compromising on results, combining dermatologist recommended ingredients with an application that suits even the busiest lifestyle. Both the Hydration+ Replumping Serum Stick and the Derm Correxion Firming Serum Stick are dermatologist tested, hypoallergenic and free from fragrance and parabens, making them suitable for all skin types. The RoC Hydration+ Replumping Serum Stick (20mL) is available now at Chemist Warehouse for $59.99.
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