This December, CeraVe is unwrapping the gift of great skin with its first-ever Holiday House of Hydration, a three-day, free pop-up landing in the heart of Melbourne. From 5–7 December at Federation Square, visitors can step inside an immersive world dedicated to dermatologist-developed, accessible skincare — just in time for the festive season. The activation offers complimentary CeraVe products, personalised dermatologist consultations for pre-booked ticket holders, interactive hydration-themed games and plenty of freebies, including daily gift bags for the first 50 guests valued at $300*.
The pop-up also brings a feel-good twist with ambassador Dylan Alcott teaming up with CeraVe to raise funds for the Dylan Alcott Foundation. Through the on-site ‘Scoops for Good’ Hydra-Bar, guests can enjoy Gelato Messina ice-cream for a $3 or $5 donation, with proceeds helping young Australians living with disability. “CeraVe has been a game-changer for my skin… Come down to Fed Square and grab a scoop of Messina and know you’re helping make an impact,” says Alcott.
Across the three days, attendees can rediscover the fundamentals of hydration with expert advice from dermatologists, including Dr Ryan De Cruz, who will be hosting appointments on 5 December. Highlighting the importance of simple, effective routines — cleanse, moisturise and protect — Dr De Cruz says the Holiday House of Hydration is the perfect chance for visitors to learn skincare habits that are achievable and long-lasting.
CeraVe’s Holiday House of Hydration will be open from 1pm–9pm on Friday 5 December, and from 10am–6pm on Saturday 6 and Sunday 7 December. To register for free tickets visit CeraVe here
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