Australian beauty powerhouse MECCA MAX has unveiled its latest skincare innovation with the launch of MILK IT Soothing Moisture Mist, a multitasking hydrator that’s set to become a staple in beauty routines across the country. The milky mist joins the brand’s growing MECCA MAX SKIN lineup, delivering maximum performance at an accessible price point for both skincare beginners and seasoned enthusiasts. Packed with powerhouse ingredients including cica (centella asiatica), niacinamide, squalane, aloe vera and panthenol, this ultra-lightweight formula is designed to moisturise and support the skin’s barrier function, making it particularly beneficial for stressed or compromised skin.
The versatility of MILK IT Soothing Moisture Mist sets it apart from traditional face mists, offering multiple application methods to suit different skincare needs. According to MECCA’s Skin Education Manager Lucy Shaw, the mist can be used before skincare to boost absorption, spritzed throughout the day for an instant refresh, or applied over makeup to revive your look without disturbing your base. “The milky texture feels ultra-nourishing and calming but won’t mess with your makeup,” Shaw explains, highlighting its appeal for those seeking a product that bridges skincare and makeup application. The formula’s ability to enhance makeup whilst caring for the skin makes it particularly valuable during Australia’s harsh seasonal transitions when skin often needs extra support.
For those looking to create a comprehensive hydrating routine, MECCA MAX recommends pairing MILK IT Soothing Moisture Mist with THIRST IMPRESSION Priming Hydrating Moisturiser and CHILL OUT Brightening Eye Cream. The new mist is verified vegan and never tested on animals, aligning with growing consumer demand for ethical beauty products.
MILK IT Soothing Moisture Mist retails for $30 and is available exclusively through MECCA stores and online at mecca.com
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