Lancôme has unveiled its latest innovation in luxury skincare with the launch of Absolue Longevity, a groundbreaking cream developed from over a decade of advanced longevity research. Building on the brand’s 60-year legacy in skin science, this new formulation promises to restore radiance, visibly reduce signs of aging, and deliver firmer, smoother skin with remarkable speed. Positioned as a pinnacle of anti-aging, Absolue Longevity combines cutting-edge research with indulgent sensorial textures to redefine what’s possible in premium skincare.
At the heart of this innovation is Absolue PDRN technology—a world-first in topical rose PDRN skincare. Derived from the DNA fragments of a rose, this patented ingredient is inspired by the viral skincare hero PDRN and offers powerful regenerative properties. According to Lancôme, the cream delivers visible results in as little as one week, making it both a scientific and sensory triumph in the realm of anti-aging. “We are delighted to present a product that embodies the perfect fusion of cutting-edge science and timeless skincare solutions,” says Brittany Hanchard, Lancôme Australia & New Zealand Skincare Expert.
The results speak for themselves. Clinical testing shows a 36% improvement in skin firmness and a 65% increase in hydration, while consumer trials revealed 98% of users noticed firmer skin in just one week. After two weeks, 90% reported a lifted feel, and 88% saw a visible reduction in wrinkles, underscoring the cream’s ability to dramatically transform the skin’s appearance in a short timeframe.
Absolue Longevity is not just a cream—it’s a milestone in luxury skincare innovation. Harnessing the natural power of the rose through proprietary PDRN technology, Lancôme delivers a high-performance formula that rejuvenates the skin from within. The Absolue Longevity Cream (60ml) is now available in Australia for $585 AUD, with a refill priced at $497 AUD. Discover more or shop the range now at www.lancome.com.au.
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