If you haven’t heard about Nourished Life then you won’t know about the amazing site that is the go-to for organic skincare, natural makeup and information on healthy living. The site was founded by mum of four, Irene Falcone, who initially started a blog to share her love and discoveries of natural and organic products. After an overwhelming response and countless readers of her blog, she launched the online store in an effort to make natural organic products easily accessible to others like her.
Couturing caught up with Irene to chat to her about the products she loves and the inspiration behind Nourished Life.
What products do you have in your makeup bag?
I don’t go anywhere without my Luk Beautifood Lip Nourish – it is the perfect middle ground between lipstick and lip balm so my lips have a beautiful natural tint whilst staying moisturised all day.
Also in my hand bag is my 100% Pure Pot Rouge, it’s the perfect travel size lip and cheek tint that takes me from a day time to dinner.
Finally, I take my Black Chicken Natural Perfume with me everywhere.
What is your skincare regime?
My skincare regime is very simple; I like to keep it basic, simple and as raw and pure as possible.
In the morning, I cleanse my face with my 100% Pure Skin Brightening Cleanser, tone with the Dr Alkaitis Toner and moisturise with the 100% Pure White tea Moisturiser. Or if my skin is really dry and in need of some love, I will use organic coconut or jojoba oil.
Then I apply a tinted moisturiser for a little bit of coverage (my favourite is the Lavera CC cream).
What was the inspiration for your brand?
One day I just woke up and realised almost every product in my home was loaded with toxins. When looking at what was in my household and skin care products, not only did I not know what half the ingredients were, I couldn’t even pronounce them!
I made the decision to swap everything to a natural alternative and discovering all of these new “clean” products inspired me to start a start so other women could do the same!
Do you have any key highlights since you founded Nourished Life?
The biggest highlight for me is all of the customer feedback, from other woman feeling and looking amazing after making the switch!
Do you have a key go-to product that everyone should have in their makeup/skincare kit?
Yes definitely! Although everyone’s skin is different, three key products that will suit almost all skin types and needs.
Egyptian Magic – This all-purpose skin cream is great option for people going natural on a budget. You can use this cream as a moisturiser, hair masque, eye cream, eczema treatment, acne and wound treatment, burn ointment and the list goes on! It truly is the complete all-rounder. My family can’t live without it!
WOTNOT Facial Wipes – These are my skin savior! Not only are they 100% biodegradable and natural but these wipes effectively remove all of my makeup (including eye makeup!) without drying or irritating. For those late nights, they even double as my cleanser and moisturiser! (WOTNOT also have wipes for those with sensitive skin).
Lavera CC cream – This is a beautiful light tinted moisturiser to suit all skin types. I wear my CC cream for everyday use, it keeps my skin moisturised all day whilst hiding imperfections. It’s suitable for those with sensitive, reactive, mature and acne prone skin.
Visit www.nourishedlife.com.au for more information on Irene and the great range of organic skincare and natural makeup.
Images courtesy of Nourished Life.