Melbourne fashion in March is heating up at Highpoint Shopping Centre with the Fashion Hunt that will run from 30 March until 3 April. The Fashion Hunt will lead visitors on a style-filled treasure hunt, encouraging them to experience the ‘thrill of the find’ as they discover the depth of fashion options available a Highpoint. Shoppers will be given their fashion map and the first clue to begin the Fashion Hunt, with exclusive offers and gift-with-purchases from retailers including David Jones, Topshop, Superglue, Kookai and Seed as well as further clues collected as they progress throughout the centre.
The custom built Fashion Camp will be the starting line for the Fashion Hunt, comprising vibrant festival-style tents that double as a chill out zone for the duration of the activation. The first 50 shoppers to complete the Fashion Hunt each day will be awarded a limited edition tote bag designed by emerging Melbourne artist Esther Olsson. Additional shoppers to complete the Fashion Hunt will be able to select a lucky dip prize from a fashion treasure chest.
Highpoint was attracted to up and comer Olsson’s fresh and vibrant artistic creations and personal style (inspired by girl gangs and hip hop), both of which form an outlet to express her philosophy of approaching life with humour and joviality. Olsson who recently ran a workshop at the National Gallery of Victoria’s Art Party, also stars in Highpoint’s latest fashion campaign.
To join the hunt head to Highpoint Shopping Centre, 120-200 Rosamund Road Maribynong or visit www.highpoint.com.au