Stevie Dance is shaking things up at Melbourne’s GPO once again, weaving her magic within the collections of designer labels housed in the hallowed halls of the old post office on Bourke Street.
Couturing caught up with Dance earlier this year, to discuss her latest offering – the fashion-inspiration-meets-online-store; “Shop Ghost” – as well as her current role as MGPO Fashion ambassador.
Flying back in again from New York to style the latest editorial in Melbourne this week, Dance says working with MGPO has been a really creative experience.
“The way they curate their creative platforms is intimate, and that’s what makes this centre really special; at the heart of it, it’s really boutique,” she muses.
According to Dance, the upcoming shoot will be about platforming individual designers, and their vision. Previous editorials have inter-styled MGPO-based collections; however, the latest shoot will feature one complete look from each designer.
“[The focus is] finding what’s unique and iconic about every store and what their message for the season is,” she explains.
Dance says that the voice of each designer is so different, and this approach will allow that vision to be expressed most dynamically.
“It’s about discovering why you go to these individual retailers themselves… the reason you go to Acne is a very different reason to why you go to Karen Millen or Zimmerman. They’re all really interesting and it’s about expressing that,” she says.
The chosen looks are to be a forward note of what lies ahead for the season. Asked whether there was a noticeable trend in the designs on offer at MGPO this year, Stevie laughs.
“I’m terrible about talking about trends… I think it’s all about the individual.”
“I don’t think it matters whether you buy everything from Akira Isogawa, or whether you find it at a flea market… it’s all about the way you put it together and the way that you feel when you’re wearing it,” she says.
“Everyone should just dress in a way that makes them feel fantastic!”
Sage words from Stevie Dance, a truly stellar stylist and fashion edit aficionado.
Images by Camille Gower and RaRaPR