Sperry was founded in 1935 by an avid sailor, inventor and explorer Paul Sperry. From the world’s first boat shoe in 1935, Sperry exists for those drawn to the sun, surf and soul of the ocean. The brand has evolved, offering a full collection of shoes inspired by a life on and around water including boat shoes, sandals and vulcanized categories each combining style, performance and comfort without compromise.
Off the back of a successful Swimming World Championships campaign, Sperry proudly announced they are the official new sponsor of the iconic Australian Swim team, the Dolphins – the partnership will be a strong one that will continue for three years.
“We see huge potential in the Australian market for Sperry and this partnership is our first step in a bold strategy to become involved with Iconic Australian sports. And there is nothing more iconic in Australia than Swimming,” stated RCG Brands Executive Director Ted Baldock.
“Sperry is a brand inspired by a life in, on and around the water and that aligns perfectly with the Dolphins Swim team. We are extremely excited about this partnership, especially with so much to look forward to with the great success at the World Championships and with the Rio Olympics just round the corner in 2016”.
Sperry will also outfit athletes and team officials. Sperry Top-Sider is a way of life, and with this exclusive new partnership, swimming fans around the country will be engaged in the ongoing journey of the Australian Dolphin Swim Team.