Platypus Shoes has announced Aussie-favourite singer, songwriter and drummer, G Flip, as its first ever brand ambassador. The partnership kicks off across Platypus’ 160+ stores with its new campaign, “G’d Up from the Feet Up”. Inspired by the energy G brings to their gigs, the campaign takes us behind the scenes with G to experience the raw moments, the build up and the hype that makes the
music we love.
With festivals back on the cards, the campaign takes you on a ride to get ready like G. From epic kicks to energetic gigs, see how G gets ready for their one-of-a-kind live performances they’re known for. Be inspired to authentically express yourself like G. Using Platypus’ in-store recycling program ran through Australian Sporting Goods Association’s (ASGA) Save our Soles initiative, the brand upcycled old footwear that consumers had dropped off in-store to create a custom-branded drum kit for the campaign. The drum kit ties together G and Platypus’ commitment to doing better through the brand’s Platypus Planet platform.
“I’m stoked to be the first ever brand ambassador for Platypus. I’ve always loved getting my shoes from Platypus so it’s very cool that I got to shoot this campaign and work with the Platypus team. Check out my festival edit and get yourself some sick shoes!!” says G Flip
To celebrate the launch of “G’d Up from the Feet Up” G Flip made a special performance at Melbourne Central Platypus Shoes.
G Flip took to the mic and gave a little taste of what’s to come for their upcoming Splendour in the Grass performance. G was decked-out head-to-toe in Platypus, sporting the festival edit they released through the “G’d Up From the Feet Up” campaign, which was inspired by the energy G brings to her gigs. Performing hits ‘Drink Too Much’ and ‘Get Me Outta Here’, G brought the hype and flair they’re known for bringing to the stage.
Check out the “G’d Up From the Feet Up” campaign launch in store and online, and keep tabs across Platypus social channels for upcoming takeovers and announcements. Visit platypusshoes.com.au or on Instagram: @platypus_sneakers