Luxe online stores Net-A-Porter and Mr Porter have been announced as the official style partners of Sydney Contemporary, Australia’s first ever high-end art fair. Sydney Contemporary runs from the 20th to the 22nd of September at Carriageworks in Eveleigh and will showcase work by emerging and establish artists from leading Australian and international galleries.
Mario Muttenthaler, Sales & Marketing Director at Mr Porter said of the collaboration, “Australia continues to be one of our largest markets and we are always looking at ways in which we can partner with business and initiatives to further speak to our customers in this territory. The launch of Sydney Contemporary is perfectly aligned with the lifestyle aspect of Mr Porter and we are excited about extending Mr Porter’s services to style conscious men at this fantastic event.”
To celebrate this event, Net-A-Porter and Mr Porter have curated customs edits of the coolest art-inspired pieces to wear to Sydney Contemporary 2013. This will ensure you look the part while checking out some of Australia’s most exciting modern art. Each site also offers special styling tips and one-on-one personal styling advice to ensure you pick the best pieces to suit your style. Net-A-Porter will also be dressing actress and Sydney Contemporary ambassador Rachel Griffiths for official engagements throughout the event.
The global head of personal shopping Lupe Puerta is also flying in especially for the vent to host special one-on-one sessions with Sydney Contemporary VIP’s. During these one-on-one sessions, Puerta will highlight key trends, provide style advice and guide guests through an edited selection of looks from the world’s top fashion brands.
Speaking about the collaboration, Lisa Bridgett, Sales & Marketing Director of Net-A-Porter said, “The inaugural launch of Sydney Contemporary reflects the development and dynamism of the art scene here and is something we want to be a part of. It’s also where our customer is. The contemporary art fair scene always attracts discerning, fashion-loving women and we are delighted to extend our service to meet their every wardrobe need so they can attend the fair in effortless style.”
You can find out more about the Sydney Contemporary event here.