MYER MEDIA DRESS REHEARSALMaticevski

This Spring/Summer, Myer is celebrating all things Australian. From sexy swimwear, floaty florals to desert washed denim, Myer has your wardrobe sorted from the beach to the bar. To celebrate the launch of the new Spring/Summer collections landing in store, Myer hosted their annual Spring/Summer runway show. Myer ambassadors Jennifer Hawkins and Kris Smith were joined on the catwalk by Australian modelling sensation Julia Nobis and soccer player and face of Politix, Harry Kewell, who was making his runway debut.

myer 1

Kris Smith, Julia Nobis, Harry Kewell

Hawkins, fresh from her honeymoon, showed why she has been the face and body of Myer for the past 7 years, taking to the runway in designs from her own swimwear line Cozi, Maticevski, Leona Edmiston, Aurelio Costarella and Manning Cartell.

myer 2

Leona Edmiston, Cozi, Manning Cartell

CLICK HERE TO SEE ALL THE LOOKS FROM THE RED CARPET

CLICK HERE TO SEE THE HAIR LOOKS BY KEVIN MURPHY

CLICK HERE TO SEE THE MAKEUP LOOKS BY YSL

Couturing round up all the hottest trends from the runway to have you looking your best this season.

WOMENSWEAR TRENDS

Black and White: Monochrome, Geometric Stripes and Blocks

monochrome

Basque, Seafolly, Cue

Designers are loving black and white this season. Whether it’s in geometric prints, white suits enhanced with black accessories, or a mix of black and white separates, this is a great trend to invest in as this classic colour combo will never go out of fashion.

Brands: Maticevski, Jayson Brunsdon Black Label, Wayne by Wayne Cooper, Hi THere from Karen Walker, sass & bide, Manning Cartell, Cue and Charlie Brown

Florals: Bold and Bright Colours

florals

Jayson Brunson, Karen Walker

Florals are the perfect way to welcome the warmer weather. This season, designers have favoured floral patterns in bold, bright colours. Dresses are presented in floaty and flirty silhouettes, and can easily be transitioned from day to night with a statement belt and high heels. For those wanting to make a bold statement, designers such as Jayson Brunsdon have matching separates which can be worn together to stand out from the crowd.

Brands: YB J’AIME, Fleur Wood, Jayson Brunsdon Black Label and Nicola Finetti

Geometric and Animal Print: Shapes, Stripes, Bold Colour

myer

Manning Cartell, YB J’AIME, Cue

This season, geometric patterns and animal prints are taking center stage. Yeojin Bae nails the animal print trend with beautiful dresses and tailored separates. Manning Cartell and Cue have embraced the geometric trend, offering midriff exposing designs, not for the faint-hearted.

Brands: Nicola Finetti, YB J’AIME, Manning Cartell and Cue

Kosmos: Digital Print and Pastel Colours

myer 4

Charlie Brown, Aurelio Costarella, Ellery

Bold prints inspired by resort wear and electric summer sunsets will have you standing out this season. Stay cool by the pool in gelati-inspired pastels from Cozi, Wayne Cooper and Ellery. Aurelio Costarella has you sorted for formal wear, with beautiful embellished gowns and following maxi dresses.

Brands: Maticevski, Manning Cartell, Wayne Cooper, Aurelio Costarella and Ellery

MENSWEAR TRENDS

Blue

Lucas Dawson Photography

Dom Bagnato

Blue suits are the key trend in menswear for this season. Myer has you sorted whether you are looking for something formal or casual. Dom Bagnato and Arthur Galan have presented dark indigo and ink options which are perfect for the races, with Autonomy offering mint and aquamarine options perfect for lounging by the pool or bar.

Denim

Bucking the skinny leg trend this season, denim is rough and ready, and light and loose. Denim is the must have item for men this season. Look to G-Star, Levi’s Diesel and Autonomy for a great selection of on trend pieces.

Riviera

Lucas Dawson Photography

Politix

Suiting is light this season, both in colour and material. For men who still want to look sharp during the warmer months, look to Arthur Galan and Tommy Hilfiger for your suiting fix. A colour palette based around red, white, navy and black has a very European influence which will have you not only looking hot, but staying cool.

Maticevski029

Maticevski

As the weather heats up, Myer has well and truly established its position as one of the hottest places to shop this season.

You can shop the looks on the runway in selected Myer stores or online now.

If you missed the runway show, you can still stream it here.

Images by Lucas Dawson

About The Author

Lisa Teh

Lisa Teh is the Editor-in-chief of Couturing.com, one of Australia's top fashion, beauty and lifestyle resources. She has worked on campaigns with brands including David Jones, Myer, Mecca Cosmetica, Simone Perele, Lenovo and L'Oreal. She recently appeared in Couturing's exclusive Australian Fashion Week reality web series, The Frow, alongside top industry names including Toni Maticevski and Maybelline Creative Director Nigel Stanislaus.

Leave a Reply

Your email address will not be published.