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Serie Expert by L’Oreal Professionnel has launched an innovative daily haircare range that helps those with fine hair to create volume without sacrificing the nourishment that other volumising products often lack. Volumetry is the advanced hair care range that not only provides lasting volume but also targets the unique nutritional needs of fine hair.

The Volumetry range is an easy-to-use product range that has been specifically formulated for home-use so that you can enjoy salon-quality products in your own bathroom. Fine hair is up to 30% thinner than normal hair, and often lacks rigidity and lift, and therefore lies limp, particularly at the root if the scalp area is oily. Styling and controlling fine hair can also be a challenge with many products simply weighing down the hair further.

Série Expert Volumetry is formulated with three advanced hair care technologies to provide volume and nutrition to fine, delicate and flat hair that lacks lift. Salicylic Acid- Gently purifies the scalp, removes oily build up and reduces the risk of the hair fiber collapsing and sticking to the scalp. Intra-Cylane™ – The molecule penetrates into the cortex of the hair fibre where it boosts and reinforces the structure of the fiber for flexible support and to provide a strong foundation to hold volume. Hydralight -This active ingredient is known for its lightly moisturizing properties. Hydralight hhydrates and conditions without weighing down the hair. Leaves the hair feeling smooth and soft to the touch. The range consists of four products – the anti-gravity volumizing shampoo, conditioner, hair mist and SOS volume spray.

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VOLUMETRY ANTI-GRAVITY VOLUMISING SHAMPOO – RRP $26.00 | 250ml This shampoo purifies the scalp to help enhance volume at the roots. The new generation intelligent polymers, charged with negative ions, directly target positive ions at the hair surface to free the natural volume without weighing down the hair.

VOLUMETRY ANTI-GRAVITY VOLUMISING CONDITIONER – RRP $26.00 | 150ml A lightweight conditioning formula to add nutrition, softness and volume to fine hair. The combination of Intra-Cylane™ and HydraLight technologies work together to support the hair fibre, while HydraLight technology is known for its light moisturising properties. The hair is left feeling nourished, conditioned with light weight volume.

VOLUMETRY ANTI-GRAVITY VOLUMISING MIST RRP $26.00 | 125ml The first leave-in hair mist from L’Oréal Professionnel enriched with Intra-Cylane™; this light hair mist provides body and fullness to fine hair. The innovative technology helps support the hair fibre, whilst also cleansing oily build-up at the root.

VOLUMETRY SOS VOLUME SPRAY RRP $14.95 | 76ml The star product of the collection, the SOS Volume Spray is the ideal handbag companion for women on the go. It helps boost volume as the powder spray formula acts on the roots to provide an anti-sebum effect whilst adding long-lasting volume to lengths and instantly refreshing the hair all over.

To locate your nearest L’Real Professionnel salon and stockist visit www.lorealprofessionnel.com.au or phone 1300 651 141

COMPETITION

To celebrate the launch of the new range, Couturing has five box sets to give away, each worth $92.95. For your chance to win the Serie Expert by L’Oreal Professionnel Volumetry box set, email your name to [email protected] by Friday 24 May, 2013. Winners will be notified by email. Good luck!

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