This year, to celebrate Pink Hope Charity, supermodel Jess Hart has leant her star power to support the fantastic cause. Hart’s newly launched cosmetics range LUMA are the official sponsors of this year’s Pink Hope Charity ‘Bright Pink Lipstick Day’, with Hart designing a limited edition bright pink shade of lipstick exclusively for the charity.

The Pink Hope Charity that empowers women and their families to take control of their hereditary breast and ovarian health through education, prevention and support.

Talking about her involvement with Pink Hope, Hart said “I am personally thrilled to announce LUMA’s association with Bright Pink Lipstick Day. I am so proud to have been given the chance to design this one off lipstick share for this great cause. By making a promise to kiss and tell on September 26th, to show someone you case by talking about family health history, we hope to help save the lives of women that are at high risk of breast and ovarian cancer. Prevention, early detection and having a conversation to access your risk is key.”

Speaking about the launch of LUMA, Hart said “It has always been my dream to create LUMA as a nourishing cosmetic range that can enhance one’s natural beauty. It has taken my team and I over two years to create a cosmetic line which I am proud to put my name on. I’ve always said that I would never put my name on anything that I was not 100% involved in the creation of. Every product in the LUMA range has been inspired by my personal favourites.”

You can show your support by purchasing a LUMA Pink Hope lipstick. All proceeds will go to the Pink Hope charity. You can also raise awareness of early detection for breast cancer and ovarian cancer to those around you.

The LUMA Pink Hope lipstick will be sold exclusively through Priceline stores nationwide from 5 September and online at Luma Cosmetics and Pink Hope throughout the month of September.

About The Author

Lisa Teh

Lisa Teh is the Editor-in-chief of Couturing.com, one of Australia's top fashion, beauty and lifestyle resources. She has worked on campaigns with brands including David Jones, Myer, Mecca Cosmetica, Simone Perele, Lenovo and L'Oreal. She recently appeared in Couturing's exclusive Australian Fashion Week reality web series, The Frow, alongside top industry names including Toni Maticevski and Maybelline Creative Director Nigel Stanislaus.

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