For World Environment Day on 5th June, innisfree and PLEATSMAMA have created a limited edition (GWP) PLEATSMAMA x innisfree Upcycled Knit Bag made from collected PET plastics from Jeju island, including some of innisfree’s recycled containers!
innisfree has a long-standing connection with nature and a long-term commitment towards sustainability with the belief that small acts can have a positive impact on the environment.
– Since 2003, the brand has collected, recycled and upcycled over 20 million empties globally and in Australia, over 50,000 empties have been collected and recycled since 2018.– In its endless search to create sustainable products and reduce the amount of plastic used in packaging, innisfree has recently relaunched its best selling Green Tea Seed Serum in a glass bottle. The new bottle is made from 60% recycled glass, featuring a metal-free pump with the outer packaging made from leftover green tea and 30% recycled pulp materials.– In addition to innisfree’s commitment to sustainable packaging, innisfree offers empty bottle recycling programs in-stores, where customers are encouraged to bring in their empties and are rewarded with loyalty points through their membership.
South Korean fashion-apparel brand PLEATSMAMA™ champions sustainable lifestyle through their use of eco-friendly materials and environmentally-conscious manufacturing processes. With their core value to help protect nature through pursuing and utilising recycling, a perfect alignment with innisfree was recognised and a collaboration for World Earth Day in Korea and World Environment Day in Australia was born, creating a unique colour-way rendition of their popular Nano Bag!
PLEATSMAMA™ products are made from post-consumer plastic bottle waste, which is collected and turned into a recycled polyester yarn, emulating the soft shell and fabric of a knit tote bag. They ensure no fabric material is wasted during production, through their unique knit and sewing techniques, paying great attention to detail and ensuring the longevity and durability of their designs.
Customers simply spend $120 in store at innisfree Australia from today and receive a limited edition PLEATSMAMA x innisfree Upcycled Knit Bag Limited quantity, while stocks last.