Leader in sustainability and innovation frank green is thrilled to announce its partnership with Victorian Aboriginal owned and led social enterprise clothing The Gap. Uniting non-Indigenous and Aboriginal people through fashion, Clothing The Gap is renowned for its impactful streetwear and ground-breaking campaigns – striving to make powerful change within the community. The progressive agents have been at the helm of the inspiring FreeTheFlag movement, which aims to free the Aboriginal flag from its current licensing agreements.
frank green and Clothing The Gap will launch their powerful partnership by releasing a bespoke range in celebration of NAIDOC Week. The specially curated, reusable offering features designs developed by Clothing The Gap’s Managing Director/Co-founder Gunditjmara woman, Laura Thompson. A contribution of the collaboration product sales will go directly to the social enterprise in support of its impact initiatives.
The collection will pay homage to NAIDOC Week’s 2020 theme; ‘Always Was, Always Will Be’. This theme is more important now than ever before, as the world is increasingly aware of the human impact on the environment. The joint union between the brands aims to pay respect to the Traditional Custodians of the land. By remembering Australia’s past and celebrating Indigenous people’s culture and achievements, we can work towards a better future together, through reconciliation.
The two brands, bonded by shared values, will continue to collaborate to raise much needed awareness in the fight for racial equality and social justice. As a company, frank green is committed to the equality and has always stood up for environmental issues. Its core mission is to protect the planet by helping
end single-use plastic. Issues of environmentalism go hand-in-hand with social equality issues. The climate crisis affects the most vulnerable people in our society – this is another hidden symptom of racial injustice and an integral reason behind the brands partnership.
The highly anticipated frank green x Clothing The Gap NAIDOC range, packaged in 100% recyclable is available online now. Wear your heart on your reusable cup this NAIDOC week and show your respect whilst celebrating Aboriginal and Torres Strait Islander people and culture