Denim; it’s our unofficial uniform. A good pair of jeans can take you anywhere and make you feel incredible. Jeans for Genes day is more than an excuse to wear your favourite pair of jeans (like we needed one); it’s an initiative to raise much needed funds for children’s medical research.

On Friday August 2nd, workplaces, schools and streets everywhere will be awash with denim in a united stance against childhood disease. Established in 1994 and in it’s 20th year, Jeans for Genes proudly supports Children’s Medical Research Institute (CMRI), a pioneer in the field of paediatric medial research.

“We’re excited to have so many community groups, schools, businesses and individuals helping us raise valuable funds for CMRI,” says Barry Kenyon National Campaign Manager at CMRI and Jeans for Genes Day. “With the generous support of Australians everywhere, we look forward to having our biggest Jeans for Genes Day yet.”

Each year, thousands of Australians take part in this iconic event in support of CMRI. Established in 1957, CMRI’s work aims to improve and extend the lives of children everywhere. This leading institute’s primary focus is on understanding genes, which are the building blocks of life. Currently, one in twenty children is born with a birth defect or genetic disease. Funds raised through the Jeans for Genes Day campaign will directly fund CMRI research.

Merchandise can be found at supporting retailers and workplaces across the country helping to raise much needed funds and awareness for the Children’s Medical Research Institute.

Every dollar raised for Jeans for Genes Day will bring tomorrow’s treatments and cures closer- so get involved! Join the Jeans for Genes Day community by visiting, visiting Jeans for Genes Australia on Facebook or @JeansforGenesAU on instagram and hashtag #jeansforgenesau!

Keep your eyes on in the lead up to the big day as we pay homage to denim in all its glory.

About The Author

Gemma Watts

Gemma Watts has worked in the fashion media industry since 2012, writing for and being headhunted by some of the country's leading fashion and beauty companies. With a Diploma of Professional Writing and Editing and a Bachelor of Communication (Journalism) under her belt, Gemma is able to combine her two greatest passions as Couturing's Fashion Editor- fashion and writing.

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