LADY PETROVA
Petrova wears 'Kingdom Come' jumpsuit, and Frida headdress from Lady Petrova. Walking into Lady Petrova's Flinders Lane store is like being inside a real life doll house. From the whimsical staircase in the...
NEW YORK TURNS OUT FOR ZIMMERMANN’S NEW FLAGSHIP
Last week New York’s fashion elite turned out to celebrate Zimmermann’s new flagship store opening at 55 Mercer Street, in the heart of Soho. Leandra Medine of Man Repeller and fellow bloggers...
THE LITTLE BLACK JEAN
Forget The Little Black Dress, LEVI’s are taking it to the next level with The Little Black Jean. Whether you want to achieve an elegant, graceful look or casual and cool, LEVI’s new range has that...
JACQUI MARKHAM OF ASOS
When it comes to hot trends on a budget, ASOS is your number one destination, but not a lot of people know the faces behind the brand. Jacqui Markham, the design director for ASOS, who has previously been...
LINGERIE EDIT
The building block of any outfit is sexy, well fitting lingerie, and Stella McCartney, Pleasure State, Elle Macpherson Intimates and Lovable have fantastic pieces for all occasions. Each collection features...
STEPPING STONES COLLECTIONS’ LAUNCH
Fashion can be fun and frivolous, but also can be a great vehicle to raise awareness, which was exactly the case last Wednesday night as Stepping Stones Collections held a special event showcasing the latest...
STEPH GILMORE HEAD ROXY’S “POP SURF” COLLECTION
Aussie pioneers of women’s surf and swim style, ROXY, are back with ‘Pop Surf’, a capsule collection of beautiful, wearable, fashion-forward pieces that represent a fun, youthful and unique...
CHIP CHOP
Vibrant and chirpy, polished and pop; fashion is fun for label Chip Chop. Drawing on her graphic design background, designer Hannah Chipkin blends typography and sleek design into her ultimately chic...
MARAIS CELEBRATES LINDA FARROW’S 10TH ANNIVERSARY
Linda Farrow has never been a brand that has done things by halves. Famed for its standout designs which have donned the faces of style icons around the world, Linda Farrow took the celebrations for their...
CAMILLA AND MARC AND LIFEwithBIRD WAREHOUSE SALES
As the season is changing, it's perfect time to change your wardrobe and what better way to do so by saving some money? Both Camilla and Marc and LIFEwithBIRD are holding warehouse sales over the weekend, and...
JULIA DEVILLE LAUNCH AT E.G.ETAL
Discreetly tucked away down a flight of stairs in Flinders Lane, gallery e.g.etal played host to Julia deVille's latest collection launch, titled 'Can The Voices of the Living be Heard by the Dead', with...
A MAKEOVER TO TRANSFORM A COMMUNITY
Australian not-for-profit vintage boutique, Dear Gladys, has set a target of raising $27, 000 to help restore and upgrade the store, ultimately aiming to provide further financial support for...
COUTURING X DAVID JONES
With Christmas and summer just around the corner, Couturing are excited to announce that we are teaming up with one of Australia's most popular and prestigious department stores, David Jones....
MELBOURNE CENTRAL ONE DAY SHOPPING EVENT
Christmas somehow manages to creep up on us every season, and it's easy to leave shopping for friends and family to the last minute. This year, why not beat the rush and the crowds and head to the much...
PETITE GRAND JEWELLERY ‘BLAME MY GYPSY SOUL’ COLLECTION
Petite Grand's 'Blame My Gypsy Soul' collection has that elusive ability to appeal to just about every woman. Rich in its simplicity but still awe inspiring in its attention to detail, Petite Grand's...
SIMONE PERELE INTRODUCES ‘DIVA’
Simone Pérèle presents 'Diva', a new style from the SS|13 collection, crafted in Italian silk and Calais lace. Exquisite Calais lace and luxurious silk imprinted with a pearl design gives Diva its...
NATALIE CHAPMAN
After her recent success in New York, Couturing catch up with Natalie Chapman to talk her new collection Silhouette, New York, and inspirations behind the label. When asked about her recent trip to the Big...
BELINDA HAWKSBURN SALE
Isabel Marant, Stella McCartney, Christopher Kane, Philip Lim and Mary Katranztou.... names guaranteed to make any fashionista swoon. And 'sale'? Another word to make said fashionista stop whatever it is that...
FINDERS KEEPERS
At a time when the most sought after pieces of fashion are the most expensive, and the notion of designer anything has the potential to catapult the most amateur of fashionistas into style icons, it’s...
SS13/14 SHEIKE
Sydney based label Sheike has shifted their focus from the sunny New South Wales capital to Melbourne, opening 3 stores in 3 months, just in time to celebrate the launch of their Spring/Summer collection....
RAY-BAN ENVISION TOUR
One of the most recognised names in eyewear, Ray-Ban are getting into the spirit of summer by hosting a series of musical performances around Australian. Joining the tour will be a customised Ray-Ban store...
DISNEY X RICHARD NYLON FOR STAKES DAY
Spring racing season is all about headwear, and an incredibly unique collaboration between Disney and leading Australian milliner, Richard Nylon, is celebrating this by creating two one-of-a-kind couture...
SPRING RACING: MELBOURNE CUP DAY
Melbourne turned it up a notch with gloriously perfect weather for Melbourne Cup day, perfect for bright coloured dresses and headwear to grace the track. In the Birdcage, international guests sizzled in...
CHE EYEWEAR
Che Eyewear, located in the heart of the Smith Street shopping district, feels more like a carefully curated museum than a boutique. Stocking a mix of vintage and current eyewear, the store's contents are...
OLIVIA WELLS IS THE NEW FACE OF NOVO SUMMER 2013
Olivia Wells has been announced as the fresh face of Novo’s new Spring Summer Campaign. A name you’ll want to remember, Wells is the newly crowned Miss Universe Australia who is also studying to become...
SPRING RACING 2013: DERBY DAY
Melbourne certainly turned on the weather for this year's Derby Day, with the sunshine proving to be the perfect backdrop for a unforgettable day of racing and fashion. British Style Icon and Chanel...
FREE PEOPLE LAUNCH EXPRESS SHIPPING IN AUS
An increase in demand from Australia for specialty retailer Free People has led the country to quickly become one of the fastest growing markets for the brand's online business. To celebrate this dedicated...
DIZINGOF LAUNCHES NEW FLINDERS LANE STORE WITH A ZING!
There definitely was a spectacle to see on Flinders Lane last Thursday night, with DIZINGOF officially opening their third Melbourne Store. Stilt performers dressed in eye catching DIZINGOF pieces welcomed...
BAR SCHWEPPES AT THE MELBOURNE CUP CARNIVAL
Schweppes is bringing a twist to the Birdcage during Melbourne Cup Carnival, with a unique marquee that will provide an experience reminiscent of the Melbourne's best bars and restaurants. The 2013...
COUNTRY ROAD SS13/14
The hot weather is almost here and Country Road are ready for the the change in season. Their high summer collection has already started dropping in stores, and makes us wish those hot, balmy nights and...
MELBOURNE CUP CARNIVAL LAUNCH
We're just days away from the race that stops the nation, but the celebration began early in the Mounting Yard on Tuesday afternoon, as the Victorian Racing Club officially launched the 2013 Melbourne Cup...
WEEKEND WAREHOUSE SALES – DION LEE & WILLOW
Iconic Australian labels, Dion Lee and Willow, will be simultaneously holding their individual Melbourne Warehouse sales on Chapel St this weekend- just in time for the Melbourne Cup Carnival. At 368...
C&M RESORT CAMPAIGN 2013
Sport luxe enthusiasts will be stunned into a fashion trance at the sight of Camilla & Marc’s new C&M resort collection. The understated, youthful,and casual secondary line to Camilla &...
HIGHPOINT’S COLOUR HUB EXPERTS GET YOU RACE READY
From Thursday 17 October to Sunday 20 October Highpoint customers were able to book an exclusive free one-on-one styling session at the shopping centre's Spring Racing Colour Hub, where Melbourne’s...
CERRONE LAUNCHES FOURTH STORE IN SYDNEY
Following the successes of of their existing stores, luxury Australian jewellery brand, Cerrone have recently opened their fourth store in prime position at Sydney Airport's international departures...
LAVAZZA SPRINGING INTO STYLE DURING THE MELBOURNE CUP CARNIVAL
This year, it's not just the quality Italian coffee that Lavazza will be serving up during the Cup Carnival. Lavazza is also serving up a range of hot stars across the Cup Carnival in the Lavazza...
FAREWELL TO MARC JACOBS AT LOUIS VUITTON
For sixteen iconic years, Marc Jacobs has been the mastermind behind the success of luxury label Louis Vuitton, but after showcasing the Spring 2014 collection at Paris Fashion Week, Jacobs announced that...
IM LINGERIE OPENS NEW BOUTIQUE AT CROWN
Im Lingerie, Australia’s luxury lingerie, sleepwear and swimwear retailer has opened its luxurious new boutique at Melbourne’s Crown Entertainment Complex. For almost 30 years, the name im Lingerie has...
LOCAL SUPPLY
If you're the sort of person who loves a good pair of sunglasses but always seem to lose them, then Local Supply is the perfect brand for you. Offering on-trend, high quality designs, Local Supply will have...
ALICE MCCALL CHAPEL STREET BOUTIQUE’S FIRST BIRTHDAY
After opening its doors 12 months ago, the Alice McCALL flagship store in Chapel Street has fast become one of the South Yarra shopping district's best love boutiques. Celebrating the boutique's first...
GINGER AND SMART MELBOURNE SALE
Just in time for the party season, one of Australia's top labels Ginger & Smart are hosting their annual Melbourne warehouse sale. Make sure you head down to grab yourself a bargain. With up to 70% off,...
SPORTSGIRL LAUNCHES ACTIVE WEAR
Sportsgirl launches its first active range "Work It Out" this month- a collection of neon-accented apparel, accessories and essential gear to brighten up your workout. The range includes 10 active wear...
ZIMMERMANN RESORT SWIM 2014
Zimmermann jet sets to the British Virgin Islands for its latest swimwear campaign. On-the-rise fashion photographer Darren McDonald lends his innocently sensual style to the brand and the result is...
SABA X MANUSCRIPT
Saba have once again teamed up with menswear journal Manuscript to celebrate the launch of the label's new Spring/Summer collection. After the success of their first collaboration which saw Manuscript...
MATICEVSKI RESORT 2013
The perfect mix of sports luxe and elegant silhouettes, Toni Maticevski's latest Resort collection show once again why he is not only Australia's top talents, but one of the most skilful designers in the...
EDITOR’S TEST: CALVIN KLEIN JEANS RCKR KICK
It's official - the flare is back. Let's be honest - seeing Calvin Klein Jeans' new range featuring the style did leave me questioning how this would work. Being a style that I've never seen...
BEHIND THE SEAMS: KATHRYN FORTH FROM CAMEO
Colourful, whimsical and essentially feminine, the Cameo aesthetic celebrates the joie de vivre. “Cameo prints are always unique and can be inspired by anything from the brushstroke of a painting, to the...
ALICE MCCALL CELEBRATES CHAPEL STREET BOUTIQUE’S FIRST BIRTHDAY
If there is anything that people unanimously love, it’s discounts and cake. The wonderful team at Alice McCALL know this all too well, and are providing both to celebrate the first birthday of their Chapel...
MISS LINKS
It's easy to feel uninspired when thinking about corporate wear. Particularly for women. I always found the stiff shirts and ill fitting suits ended up making you feel more masculine rather than feminine....
PARIS FASHION WEEK S/S 2014 STREET STYLE
Fashion week concluded with a dash of elegance as Paris streets filled to the brim with flair and sophistication. Couturing brings you the final roll call of trends seen on street style...
NAOMI CAMPBELL IS NET-A-PORTER’S LATEST COVER STAR
In the latest issue of net-a-porter's digital magazine, supermodel Naomi Campbell talks candidly about life in the spotlight while dressed in finery by Oscar de la Renta, Gucci and Saint Laurent. In an...
THE SCHWEPPES FLEMINGTON FLING BAR AT THE MELBOURNE CUP CARNIVAL
The one place you need to visit during the 2013 Melbourne Cup Carnival (aside from the betting arena) is the Schweppes Flemington Fling Bar on Level 1 of the Hill Stand, which was launched on Saturday at...
COUNTRY ROAD: SUMMER BY REQUEST
Country Road is celebrating this season by bringing back the classics. The Summer By Request campaign has given Country Road fans the chance to vote for their favourite designs from Country Road's archives on...
LONDON FASHION WEEK STREET STYLE SPRING 2014
London Fashion Week left the hearts of many fashionistas a flutter with the delectable offerings it provided this year. Notable labels of choice included Christopher Kane, Céline, Erdem, Mary...
BEHIND THE SEAMS: THE FASHION INSTITUTE’S BILAL FOUANI
Founded in 2010 by former publicist Sarah Stavrow, The Fashion Institute (TFI) has firmly stamped itself as Sydney’s leading tertiary fashion business college. Originally from a small country town,...
MILAN FASHION WEEK 2013: STREET STYLE
Milan proved to be a high contender in the string of fashion weeks this month, the style finds on the streets reflecting the calibre on the runways. Here are Couturing's top street style trends: Bright...
ANN TAYLOR
When it comes to online shopping, there are so many options to chose from it can be easy to get lost in a sea of online stores. With so many sites, it can be easy to fall into the trap of buying cheap,...
BEHIND THE SEAMS: LIVIA FIRTH TALKS GREEN CARPET CHALLENGE
You would think it would be hard to stand out if you were married to Academy Award Winning Actor Colin Firth, but Livia Firth does just fine. Well more than fine. Not only has Livia hit the genetic jackpot...
ISABEL MARANT X H&M
Images from Isabel Marant's much anticipated collection for H&M were released on Thursday ahead of the collection's 14 November drop in stores, and they did not disappoint. The campaign features Lou...
GINGER & SMART SS13/14 ACCESSORIES
Despite being known for their beautifully tailored clothes and custom prints, you may be surprised to know Ginger & Smart, one of Australia's most successful labels, originally started out in accessories....
CAULFIELD CUP PREVIEW
It's time to dust off your hats and facinators, the Spring Racing season is well and truly upon us! With many races days coming up on the calendar, it's difficult to work out which events you attend!...
CONVERSE X MARGIELA AUSTRALIAN LAUNCH AT UP THERE STORE
Following the success of the US launch of the Converse x Margiela collaboration launch, it was Australia's turn to celebrate this iconic partnership, with an exclusive event for Melbourne's...
FRED HATES FASHION MSFW RUNWAY LAUNCH
On the night of August 30th, Hinny Tran and Dani Boudville collaborated to bring you Fred Hates Fashion, a Melbourne Spring Fashion Week runway launch event for 2013 where 'runway meets fashion film'. The...
NYFW 2013 STREET STYLE
New York Fashion Week did not disappoint this year in the street style arena, with fashion forward individuals showing us how it's done on the sidewalk. Bright neons, metallics, prints, colour blocking,...
HOMEGROWN TALENT AT ‘MADE IN MELBOURNE’
Melbourne’s style elite were treated to an inspiring night of local fashion at Made in Melbourne 2013, held during the Melbourne Spring Fashion Week at River’s Edge Events on Wednesday. MIM, now in...
DION LEE AT NEW YORK FASHION WEEK 2013
Entitled 'Four Seasons', Dion Lee's Spring Summer Collection was the perfect first foray into New York Fashion Week for the Australian based designer. A tran-seasonal collection, Four Seasons is...
INTERVIEW: LAURA WELLS
Laura Wells is not your typical model. Sure the brunette head-turner has curves in all the right places, a luscious mane of hair and sparkling blue-green eyes, but what sets her apart from her peers is her...
CONVERSE X MAISON MARTIN MARGIELA US LAUNCH
Converse celebrated the launch of their much anticipated collaboration with Maison Martin Margiela with a star-studded bash during New York Fashion Week. Guests included R&B Artist Ne-Yo, Actor Cuba...
LFW 2013: MY WARDROBE X AMERICAN EXPRESS
To celebrate London Fashion Week 2013, online retailer my-wardrobe.com has collaborated with American Express to create the London Labcollective. Celebrating all things British, the exclusively curated...
ZIMMERMANN AT NYFW 2013
Captivated by the romance of performance, Zimmermann delved into the moody and enigmatic language of the circus. Exuding a sultry strength, the presentation walked a tightrope between the whimsy of an...
BEHIND THE SEAMS: REBECCA LAU
Planning a wedding can be a tough gig and not just for the bride! Picking out bridesmaids' dresses can be a difficult task which can often cause a lot more problems than it should. Couturing chat to Rebecca...
MSFW 2013: STREET STYLE
Couturing brings you their favourite looks from the streets during this year's MSFW. Images by Jacob...
DAVID JONES MALVERN CENTRAL STORE OPENING
Despite the tough economic climate, David Jones is bucking the trend of stores closing by opening its first Victorian Village format store in Malvern. This morning, David Jones CEO and Managing Director...
CAULFIELD CUP CARNIVAL GALA LAUNCH
Spring is just around the corner, which means Melbournians can look forward to beginning of the Spring Racing Carnival, one of the most anticipated events in this city's social calendar. To celebrate the...
BEHIND THE SEAMS: MEREDITH EAST POWELL OF SILKSTONEWOOD
We talk to Meredith East Powell, founder of online fashion retailer Silkstonewood about what inspires her, why sourcing ethically made labels is so important and what she thinks keeps online...
VOGUE EYEWEAR CAMPAIGN FEATURING EVA MENDES
Some women have all the luck. First Eva Mendes lands one of the most covetable roles in the world, that of Ryan Gosling's girlfriend, and now she has fronted her second campaign for the Vogue Eyewear high...
COUNTRY ROAD X RMIT
Country Road has partnered up with the RMIT Diploma of Visual Merchandising program for the 6th year running for its annual Window Project. Students are asked to design an implement a series of windows...
MYER SS14 TRENDS
As the weather starts to warm up, it's time to get your wardrobe organised for Spring/Summer. This season, Myer has you sorted, with all the hottest trends ready for you to shop in store and online right...
NET-A-PORTER & MR PORTER X SYDNEY CONTEMPORARY
Luxe online stores Net-A-Porter and Mr Porter have been announced as the official style partners of Sydney Contemporary, Australia's first ever high-end art fair. Sydney Contemporary runs from the 20th to...
MSFW 2013 RESORT RUNWAY
As the days lengthen and temperatures rise, the time to embrace cool fabrics, bold colours and clever cut-outs is upon us. MSFW Resort celebrated high summer with the latest in resort design and swimwear for...
MSFW 2013 DESIGNER RUNWAY FOUR
Melbourne Spring Fashion Week Designer Runway Four featured elite design aesthetics and contemporary silhouettes from a selection of well-loved local and national design legends. With a sultry...
KATE BOSWORTH IS NET-A-PORTER.COM’S LATEST COVER STAR
Kate Bosworth is 30 and more beautiful than ever. The always chic, and fashion savy actress, singer and model always seems to make some good style choices that simply enhance her natural beauty. Kate who...
MSFW 2013: DESIGNER RUNWAY THREE
A celebration of Australia's most iconic designers, Melbourne Spring Fashion Week Designer Runway Three featured pieces selected from some of the fashion industry's best, plus the latest designer menswear...
SIMONE PERELE & BGM MODELS ‘CURVY COUTURE MODEL SEARCH’
Iconic French lingerie house Simone Pérèle has once again partnered with Australia's leading curvy model agency, BGM Models to discover the next top 'Curvy Couture' model. After the success of the Curvy...
DION LEE X MASON MULHOLLAND RESORT ’13
The appropriately titled 'Neoclassical' Dion Lee’s Resort 13 collection in collaboration with Mason Mulholland, features limited edition print tees as well as LINE II classic items with the DL...
MSFW 2013: DESIGNER RUNWAY 2
After viewing a powerful contemporary ballet performance, guests at tonight's Melbourne Spring Fashion Week Designer Runway 2 were presented with the word "In Melbourne, fashion is all around us"; a motif that...
EUDON CHOI FOR RIVER ISLAND
Korean born Eudon Choi is the newest sensation to take centre stage for this years’ September Fashion Showcase, to be held in London. The talented fashion sensation is collaborating with River Island for...
SABA STYLE SERIES WITH ROMY FRYDMAN
SABA's blogger activation launches tomorrow, which is the start of a series of nationwide blogger events during which SABA will provide customers with personal style advice from local industry experts. The...
MELBOURNE CENTRAL SHOPPING FESTIVAL
Be sure to check out Melbourne Central's One Day Shopping Festival tomorrow, Thursday 5 September, for a 12 hour shopping event that will feature specials of up to 50% off new season fashion in various...
MSFW DAVID JONES SPRING RACING RUNWAY
Australian mega-retailer and industry giant David Jones had the weather gods on their side for the first MSFW Hub runway of the year. Spring has well and truly sprung, and what better way to ring in a...
MSFW STUDENT RUNWAY ONE
The MSFW Student Runway showcased a dynamic feast for the eyes, with young designers paving the way for experimental fashion that pushed the boundaries. Futuristic Ella McIlvena, Johanna Howe and...
HOUSE OF HOLLAND EYEWEAR CAMPAIGN RELEASE
Henry Holland's brilliant sense of humour and uniquely irreverent aesthetic is once again perfectly reflected in his latest eyewear offering for House of Holland, which will hit stores in August...
KAREN WALKER RELEASES NEW EYEWEAR CAMPAIGN
Karen Walker Eyewear today releases its second summer 2013 collection. It represents the second chapter of the collection originally shot by Ari Seth Cohen – a now infamous campaign featuring models...
CARLA ZAMPATTI & BIANCA SPENDER WINTER WAREHOUSE SALE
Carla Zampatti and Bianca Spender; two names synonymous with luxury Australian style. These women are pioneers of understated elegance and relaxed femininity. As the Carla Zampatti & Bianca Spender...
FILM, FASHION AND SHOPPING COLLIDE AT MELBOURNE CENTRAL
Melbourne Spring Fashion Week springs into full bloom at Melbourne Central this week with the launch of this year's MSFW Fashion Film project in-centre on August 30th with public screenings happening on the...
LAUNCH OF THE MILAN BOOK
Rainy weather didn't dampen the spirits of fashion loving Melbournians who braved the cold to celebrate the launch of photographer Robyn Lea's book, Milan: Discovering Food, Fashion and Family in a Private...
CITY OF STONNINGTON – SPRING FASHION RUNWAY EVENT
It was a glamorous night of fashion in Malvern last Thursday as The City of Stonnington hosted the highly anticipated Spring Fashion Runway. The historic event space of Malvern Town Hall was transformed...
BEHIND THE SEAMS: FRED HATES FASHION
Fred loves fashion so much he hates it. It frustrates him no end - the thing he loves most is the one thing he will never be able to figure out, to categorize and box into one moniker. You've seen his...
BIGENI BASICS SS14
Spring summer sees a change in the air for Gary Bigeni’s contemporary line, Bigeni Basics. The in-demand designer translates his maverick personal style of calculated chaos into the new offering which...
SIMONE PERELE’S 65TH ANNIVERSARY CELEBRATION
Iconic French lingerie house Simone Pérèle celebrated their 65th anniversary in style with a decadent celebration at Sydney's beautiful Ananas Salon. To mark the important milestone, Simone Pérèle...