GET ACTIVE WITH COUNTRY ROAD
Australia’s most iconic lifestyle brand is getting sporty. Launching the highly anticipated Country Road ACTIVE line, the brand has created a brilliant range of high-performance, technical activewear for...
POPPY DELEVINGNE X GARANCE DORE FOR CHOPARD
Chopard diamonds certainly are a girl's best friend. Just ask international style icon Poppy Delevingne who features in the brand's latest Happy Diamonds collection campaign. Shot and styled by talented...
A BEAUTIFUL PARTY AT LACOSTE
To celebrate their opening in Emporium Melbourne, and to celebrate the release of the collection shown at NYFW, Lacoste opened their doors to indulge in a party built around the theme of their latest...
ROCK YOUR RUN WITH HEIDI KLUM FOR NEW BALANCE
Heidi Klum has long been a source of #fitspiration, and has combined her love of fashion and fitness into capsule collections with sportswear giant, New Balance. Inspired by an urban colour palate,...
DIVE INTO SUMMER WITH GP SWIM
With MSFW finished for another year and NYFW wrapping up, fashion lovers may be suffering from a little runway fatigue, but General Pants have come up with just the thing to jolt your interest level. To show...
COUNTRY ROAD X RMIT
Country Road has never been quiet about its dedication to future Australian designers, and are continuing their support of fresh talent by collaborating with RMIT University on The Window...
CAPTURE THE MOMENT WITH LIFEwithBIRD S/S15
LIFEwithBIRD’s Summer 2014/2015 collection, STILLS, embodies a memory seized and held tight. With the notion of life as and ever-moving force, a ‘still’ allows us to take the opportunity to pause and...
REMIXING A FUTURE CLASSIC
Music and fashion go hand in hand, with styles and sounds working together to map out a certain point in time. Through their collaboration, The Reissue Project, record label Future Classic and le coq...
ERIN HEATHERTON AND JORDAN STENMARK SNUGGLE UP FOR 189
The Strand Arcade unveil the latest volume of their beloved paper 1891, to launch Spring/Summer 2014 and honour the remarkable retailers whose expertise and authentic know-how has been a signature of...
MISSONI GET CONNED
Street wear legends Converse have once again teamed up with iconic fashion house, Missoni, to debut its Fall 2014 Converse Chuck Taylor All Star Missoni collection, featuring Missoni’s signature zigzag...
REDEFINING A CLASSIC: Q&A WITH OPSM’S STEWART WALTON
Persol is iconic as it comes in the sunglass and optical world, with a rich history and full back catalogue, so it only seems fitting their heritage is celebrated in a capsule collection. Updating and...
JULIUS MARLOW HELPS YOU PUT YOUR BEST FOOT FORWARD THIS SPRING
Leaders in mens fashion footwear, Julius Marlow, have released its Spring/Summer 2014 campaign, showcasing new and stylish looks to take the modern man from day to night and work to weekend. The biggest...
PASTEL POWER AT COUNTRY ROAD S/S ’14
Since it's humble beginnings in 1974, Country Road has evolved into Australia's first true lifestyle brand for women, men, children and home; and claiming it's place as one of Australia's iconic labels....
ESCAPE TO LE SALON WITH AGENT PROVOCATEUR
There is a place of glorious excess, where the beautiful people go to bathe in champagne and lay on exotic silken cushions; where tinkling laughter rings out underneath the disco ball, and time is forgotten...
MIDNIGHT BLOOM BY MAY THE LABEL
MAY The Label encapsulates the beauty of flowers that flourish in the night with the Spring 14 collection ‘Midnight Bloom’. Draping silks in the ‘Jasmine’ and ‘Tangled’ styles are...
A MATCH MADE IN STREETWEAR HEAVEN: VANS x STÜSSY
This season, Vans and Stüssy have joined forces to create a unique capsule collection, available exclusively at General Pants Co. . As a tribute to their roots in skate and street fashion, Vans and Stüssy...
MISSONI FOR TARGET TO LAUNCH OCTOBER 8
Target Australia has announced it is partnering with iconic Italian design house, Missoni, to deliver its biggest-ever designer collaboration to Australian stores on October 8, 2014. The...
WHY DENHAM IS A MUST FOR DENIM
Internationally renowned denim expert, Jason Denham, has brought his jean's empire to Australia with the Denham pop-up store at The Emporium. Featuring a tried and true religion of "convention prevents...
CONVERSE CREATE THE MUST HAVE FESTIVAL FOOTWEAR
Converse and music have always been intimately linked, and now, they've created the perfect shoe for winter music festivals; introducing the Fall 2014 Converse Chuck Taylor All Star Rubber! Made for...
SABA x ROGER DECKKER
Saba has long been a label that consistently turns out artful campaign imagery, and for their Spring/Summer 14-15, they've brought on board acclaimed fashion photographer, Roger Deckker. Reflecting a...
KEEPING TIME WITH SEIKO AND NOVAK DJOKOVIC
Last Monday, Novak Djokovic won his second Wimbledon title, and it also served as the debut for his new Limited Edition Seiko Astron GPS watch as he collected the trophy. You can see the similar luxury...
BARED FOOTWEAR: A REVOLUTION IN FIT AND FUNCTION
Anna Baird and her team at Bared Footwear (aptly titled after her very own surname) provide a quality product and service in fitting you with a pair of shoes that ticks both style and comfort,...
ARE YOU THE NEXT FESTIVAL MUSE?
THE ICONIC has joined forces with cult festival fashion brand Hunter at this year’s Splendour in the Grass. A first for both brands in Australia, festivalgoers will be able to pre-order a pair of...
LIFEWITHBIRD’S DIGITAL EDITION
During recent travels, LIFEwithBIRD designers Bridget McCall and Nicholas Van Messne discovered several perfumeries, and experienced the power of combining multiple sensory elements and layers that work in...
BONDS LAUNCHES SUMMER WITH STUNNER KELLY GALE
Exotic beauty and international model Kelly Gale has signed up with BONDS as the brand’s Youth Ambassador and face of Hi Bikini for Summer 2015. The iconic brands new ‘Hi-Bikini’ range...
MIRANDA KERR EMBODIES SWAROVKI’S MULTI FACETED WOMAN
Swarovski mixes light, sparkle, and glamour to create its signature style that is instantly covetable. A brand synonymous with modernity, Swarovski caters for today’s multifaceted woman who always wants...
GET SCULPTURAL WITH DION LEE RESORT ’15
Since 2008, Dion Lee has been continuously offering the fashion set amazing and intricate pieces, and his Resort '15 collection is no different. The collection this season maintains Lee’s precision...
IT-BRIT CARA DELEVINGE ANNOUNCED AS THE FACE OF JOHN HARDY
She's the hottest name in fashion, and fresh from fronting campaigns for YSL and Burberry, IT-Brit Cara Delevinge has been announced as the new face of Bali-based sustainable brand John...
REFLECTIONS BY NOBODY DENIM
Nobody Denim's 2014 spring collection has been described by its creators as “redefining the wardrobe with strong, clean silhouettes”. Reflections is the perfect balance of structure versus destruction,...
GET READY FOR THE FESTIVAL SEASON WITH STYLEBOP
As the 2014 international music festival season gets underway, and locally is just around the corner, stylebop.com has just unveiled their annual Festival Capsule Collection. Inspired by destination...
SUMMER NOIR BY LE SPECS
Inspired by the intoxicating allure of neo noir femme fatales, Le Specs offers a collection for Summer 2014 that celebrates feminine power and dark masculinity. It may be winter, but that...
QUALIA BY MARIPOSSA JEWELLERY
Australian jewellery label Maripossa, launches its highly anticipated new jewellery collection, Qualia. If you're love getting bejeweled, you may find it beneficial to redirect yourself here. Since...
LIFEwithBIRD COLLABORATES WITH ERENSTO ARTILLO
Melbourne label LIFEwithBIRD has partnered with renowned Spanish artist Ernesto Artillo to create a mesmerizing blend of art and fashion, realised through a series of collaborative...
THE NEXT LEVEL IN DENIM – LEVI’S REVEL JEANS
Welcome to a new level in denim with Levi's Revel jeans. A revolution in shaping jeans, Levi's Revel range features Liquid Shaping Technology fused into the denim to provide hold and comfort, whilst giving...
ALANNAH HILL WINTER 14 FEATURING DAMI IM
Alannah Hill has launched the second instalment of their Autumn/Winter 2014 campaign, fronted by The X Factor Australia winner Dami Im. The new collection comprises three key design stories: Orient...
DYLAN PENN IS THE NEW FACE OF BONDS
Bonds have signed upcoming model and emerging Hollywood actress, Dylan Penn to launch the new BONDS LACIES collection this May. Billed as the “One to Watch” by UK Vogue, the new LACIES...
CONVERSE CELEBRATES THE ALL STAR CHUCK 70 COLLECTION WITH SNEAKERS CLASH WALL
As part of a series of artistic installations across the world, Converse Australia launched the Sneakers Clash Wall in Fremantle. Designed to disrupt and clash against a grey world, Sneakers Clash Wall...
GET #STYLED WITH SABA EMPORIUM
SABA is an Australian fashion institution, so it seems only right that it has made its new home in Melbourne's extravagant Emporium. Last week, guests and media were invited to view the store, shop the latest...
SIMONE PÉRÈLE X MARY MCCARTNEY
Luxury lingerie label Simone Pérèle has collaborated with world-renown photographer and daughter of Beatles' star Sir Paul McCartney, Mary McCartney to capture the style and grace of their latest SS14...
ONE ELLE OF A COLLECTION
Supermodel, and goddess among women, Elle Macpherson has long established herself as an authority on sexy, sensual intimates, and now is launching an extension line of her Elle Macpherson Intimates, named...
MOSS IS BOSS: KATE LAUNCHES LATEST COLLECTION FOR TOPSHOP
Ladies, get your wallets ready. Kate Moss' much anticipated latest collection for Topshop launches in store on the 29th of April. After almost 4 years since her last collection for the retail giant, Moss...
WOW YOUR MUM THIS MOTHER’S DAY WITH SUNGLASS HUT
Sunglass Hut's latest campaign celebrates one of the most important people in each of our lives, our mums. The WOW MUM campaign stars gorgeous mother and daughter duo Jerry Hall and Sunglass Hut Ambassador...
FEAST FOR THE SENSES: CAMILLA X GRINDERS
The fashion world would not turn without coffee, so a marriage between the two seems to be a perfect match. Grinders Coffee has partnered with Camilla Franks to create a collectible, limited edition range...
LIFE THROUGH WOOL: COUNTRY ROAD AND THE WOOLMARK COMPANY CELEBRATE AUSTRALIAN WOOL WITH ISABEL LUCAS
Stunning actress, Isabel Lucas has teamed up with two of Australia's most iconic brands, Country Road and the The Woolmark Company, to celebrate the Australian wool industry. The short film entitled 'Life...
IMMORTALIA BY MANIAMANIA
Having developed a cult following for its signature brand of mystical adornment, Maniamania is creating alchemy with its magical touch to fine jewellery. Immortalia by Maniamania reveals a new...
FROM PARIS WITH LOVE
With her striking looks, the result of her exotic heritage, Melbourne girl Paris Roberts has risen to the coveted title of It Girl. Recently relocating to New York, where she is represented by prestigious...
COUNTRY ROAD CELEBRATES 40 YEARS OF MODERN AUSTRALIAN STYLE
This year Country Road celebrates 40 years of modern style as Australia’s most loved lifestyle brand. Since opening its doors in 1974 the brand has stayed true to the values from which it was...
FASHION FOR A CAUSE: KAREN WALKER TEAMS UP WITH THE UNITED NATIONS
Karen Walker Visible is a new campaign that aims to highlight, celebrate and acknowledge. This season, Karen Walker is working with the United Nations’ ITC Ethical Fashion Initiative to create...
WRANGLER’S FESTIVAL CAMPAIGN
Looking for another reason to love the festival season? Wrangler have just launched their festival collection, wrapping you in a psychedelic realm of acid wash and vivid shades of denim...
FREE PEOPLE PRESENTS: THE CABIN
Free People have become well known for their video campaigns, a creative way of showcasing their latest collection, while exploring the concept of love from different angles. For their December catalogue,...
RUPERT SANDERSON FOR ANTONIO BERADI EXCLUSIVE TO NET-A-PORTER
The couturier Antonio Berardi and British shoe-maker Rupert Sanderson are proud to announce Rupert Sanderson for Antonio Berardi – a collection of 3 evening wear shoes exclusively available...
DION LEE’S FOUR SEASONS
Sun, hail, rain, shine; these monosyllabic, almost onomatopoeic terms reflect the perfect sleekness of the styles played out in Dion Lee’s latest collection 'Four Seasons'. The accolades continue to pour...
THE LITTLE BLACK JEAN
Forget The Little Black Dress, LEVI’s are taking it to the next level with The Little Black Jean. Whether you want to achieve an elegant, graceful look or casual and cool, LEVI’s new range has that...
A MAKEOVER TO TRANSFORM A COMMUNITY
Australian not-for-profit vintage boutique, Dear Gladys, has set a target of raising $27, 000 to help restore and upgrade the store, ultimately aiming to provide further financial support for...
EDITOR’S TEST: CALVIN KLEIN JEANS RCKR KICK
It's official - the flare is back. Let's be honest - seeing Calvin Klein Jeans' new range featuring the style did leave me questioning how this would work. Being a style that I've never seen...
VOGUE EYEWEAR CAMPAIGN FEATURING EVA MENDES
Some women have all the luck. First Eva Mendes lands one of the most covetable roles in the world, that of Ryan Gosling's girlfriend, and now she has fronted her second campaign for the Vogue Eyewear high...
SABA STYLE SERIES WITH ROMY FRYDMAN
SABA's blogger activation launches tomorrow, which is the start of a series of nationwide blogger events during which SABA will provide customers with personal style advice from local industry experts. The...
HOUSE OF HOLLAND EYEWEAR CAMPAIGN RELEASE
Henry Holland's brilliant sense of humour and uniquely irreverent aesthetic is once again perfectly reflected in his latest eyewear offering for House of Holland, which will hit stores in August...
OPSM EYEHUB SS12/13 SHOWING
I have always considered sunglasses the entry point for many into the world of luxury labels. For a few hundred dollars, say welcome to a fabulous pair of sunglasses that keep you on...
FASHION FOR A CAUSE – JEANS FOR GENES DAY’S 20TH ANNIVERSARY
Denim; it's our unofficial uniform. A good pair of jeans can take you anywhere and make you feel incredible. Jeans for Genes day is more than an excuse to wear your favourite pair of jeans (like we needed...
MAN SPRING SUMMER 2013 COLLECTION
This black and white series is a first look at MAN’s Spring Summer 2013 collection Equinox; focusing on the delicate details as Sheila Man introduces fine jewellery for the first time. MAN’s...
LOVER 2013 CAMPAIGN – CHORUS
Starring the ultimate Lover muse...She is a model icon. A talented musician. Her rare beauty has captivated the fashion industry. Australian label Lover has continued their success in the global market,...
DION LEE RESORT ’14: OIL AND WATER
Dion Lee achieves harmony in polar opposites in his Resort 2014 Collection: 'Oil and Water'. The designer continues his exploration of nature, contrasting geometric cut-outs with fluid falling fabric to...
MSGM RESORT COLLECTION 2014
MSGM Resort/Runway 2014 After a winter season where monochrome, leather and any form of denim have dominated street-wear, MSGM creative director Massimo Giorgetti has released his 2014 Resort collection...
EQUIPMENT FW13 CAMPAIGN FEATURING THE KILLS
The go to brand for perfectly fitted shirts and on trend separates, Equipment has quickly secured its place in the wardrobes of most of the world's most fashionable men and women. To celebrate the launch...
ZIMMERMANN CLASS OF 2013
High society and youth collide in Zimmermann’s dark yet playful collection Class Of 2013. Things are not as they appear, with designer Nicky Zimmermann revealing the subversive, eccentric and salacious...
EVENT: FASHION MEETS ART AT GUSTO & ÉLAN
Imagine stepping into a crystal cave infused with opalite colours and dazzling patterns- that was the feeling many viewers experienced on Saturday night when they stumbled upon the world of Ondina M's 2013...
SKIN FOOTWEAR LAUNCHES NEW COLLECTION
The new Skin Footwear lookbook has just dropped and let me tell you - this is a must-share. The ladies footwear brand with the ethos that "nothing interesting ever happens before midnight" has...
KAREN ELSON IS NET-A-PORTER’S LATEST COVER STAR
Aracing the pages of online fashion retailer Net-A-Porter, the invincible supermum, singer-songwriter, guitarist and supermodel Karen Elson shares her experiences with fashion, music and motherhood. ...
ALEXANDER WANG’S FIRST BALENCIAGA CAMPAIGN
Since taking over the reigns at Balenciaga from Nicolas Ghesquière, all eyes have been on Alexander Wang to see how he copes with the pressure of taking over one of the hottest fashion labels...
ISABEL MARANT X H&M
H&M has named its latest collaborator and it's none other than the queen of cool Isabel Marant. The Parisian designer has quickly gained a cult following since launching her eponymous collection in...
MEET THE SPORTSGIRL #THESLASHIES
Sportsgirl is excited to announce the sportsgirl #theslashies pinterest competition – celebrating a generation of girls who do it all! You know the type. Perhaps she is a student by day and a blogger by...
WRANGLER NOISE COLLECTION
Step back in time and relive the 60s and 70s of rock ‘n’ roll youth culture in the latest collection by Wrangler, NOISE. This capsule features 10 pieces fit for rock royalty, reminiscent of times when...
HANNE GABY ODIELE FOR JASU’S LATEST CAMPAIGN
Top international Belgian model Hanne Gaby Odiele has partnered with JASU.com for their latest look book campaign, which shows off some very funky bright coloured pieces. Renowned for her smile, golden...
CHRISTY TURLINGTON FOR CALVIN KLEIN UNDERWEAR
Calvin Klein recently revealed supermodel Christy Turlington-Burns as the new face of the brand's Fall 2013 Underwear ad campaign. But this is not her first time in the brand's trademark skivvies. The...
JLH BY JENNIFER HAWKINS AW13 COLLECTION
Talk about a multi-talented model. Jennifer Hawkins, a former Miss Universe and current fashion ambassador for Myer, TV host and designer has launched her second collection of her JLH by Jennifer Hawkins...
VANISHING ELEPHANT ZINE FIRST EDITION: WORKING
Vanishing Elephant unveiled their latest project, a label Zine, at their inaugural Fashion Week Show this April. Free in-store now and also available to download, the first edition is titled “Working”...
AUBERRE A/W 2013
Luxury Neckwear label and Australian entity, Auberre, adds Mr Auberre to the lineup this season. From delightful print silk scarves for Mrs Auberre to debonair wool scarves and silk bow ties for Mr Auberre,...
PERSOL SUNGLASSES LAUNCH ‘PERSOL REFLEX EDITION’
Persol, a brand name which has always been a hallmark of class and the very highest Italian quality, is paying tribute to the world of photography with a unique collection: Persol...
MIMCO CALLS ALL THE LOVERS FOR NEW CAMPAIGN
“Arm yourself....the battleground has been set & the dance is about to begin” Mimco seems to have followed in the steps of George Orwell, creating their own take on a dystopic future. But with...
GLASSONS EVERYDAY FUN
Glassons' first Sydney runway show was held last week in a basketball stadium in Sydney's CBD. The adventurous campaign was far from the ordinary, showing off Glassons' AW13 collection; the RUSSH Edit, in a...
HOUSE OF HOLLAND EYEWEAR 1ST SUMMER 2013
House of Holland's widely anticipated second collection has been released as of March 2013, following the successful eyewear debut in 2012. Henry Holland fails to disappoint with the new collection, staying...
LMFF 2013 PREVIEW
With Fall/Winter fashion weeks wrapping up for another year and Sydney being the last leg of tour in April, Melbourne gets a chance to show off their wares. From the 18th of March until the 24th, Melbourne...
DONKEY SKIN COLLECTION LAUNCH PRESENTED BY JESS DEMPSEY
Melbourne Central’s fashion boutique, Fame Agenda, celebrates the launch of their 2013 Resort Collection Donkey Skin presented by guest Fashion Blogger, Jess Dempsey of locally renown, WHAT WOULD KARL...
VANISHING ELEPHANT A/W 2013
In their fifth year, and with a successful debut women’s line under their belts, Vanishing Elephant brings arguably their best collection yet. Perfectly balanced seasonal motifs with the signature VE prints...
AUTONOMY A/W 2013
Couturing reviews Autonomy's latest round of offerings for Autumn/Winter 2013 on the cusp of the labels 10th birthday, a massive collection and the news of a new sub-brand just in time for LMFF. The winter...
ERIN WASSON X EDC AW13
There's just something about Erin Wasson. Something that really draws you in upon first glance, makes you want to know her, want to be her. Whether it's that lion mane of hair, her sharp cat eyes, her...
WRANGLER A/W13 CAMPAIGN
The latest campaign by Wrangler has offered an innovative autumn and winter fashion range. Reaching out for inspiration from nineties rock sensations, and the fashion imagery surrounding them, Wrangler has...
COCO ROCHA FOR SASS & BIDE
In their bid for global fashion dominance, Aussie label sass & bide have landed a major deal, securing supermodel Coco Rocha not only as the face of their new Loveshady A/W 13 Take Over campaign, but...
AZAELIA BANKS’ ‘FIERCE’ ASOS CHRISTMAS CAMPAIGN
Following the success of ‘It Girls’ Charlotte Free and Ellie Goulding’s ASOS #BestNightEver Christmas campaigns comes the exclusive online release of UK rapper Azaelia Banks’ new single...
ENDLESS SUMMER
Australian label, Natasha, gives you a taste of what's to come with their Spring/Summer 13 resort collection, Endless Summer. The name itself paints the perfect picture of the sultry...
CHARLOTTE CASIRAGHI FOR GUCCI – FOREVER NOW CAMPAIGN
Gucci is a brand, well known for its association with horse riding. With horsebit detailing featuring on many of its classic designs, it only seems appropriate that the brand once again features Monaco royal...
A/W 2012/13 CAMPAIGN SUMMARY PART 1
You know you're in trouble when you get your latest issue of Vogue in the mail, you flip open the first few pages and you see all of the new Autumn/ Winter campaigns. Don't get me wrong, they're all a delight...
FALL 2012 HAUTE COUTURE SHOW ROUND-UP PART 2
Couturing rounds out the coverage of Couture week featuring a summary of the runway shows from Givenchy, Iris Van Herpen, Jean Paul Gaultier, Maison Martin Margiela, Stephane Rolland, Valentino and...
BURBERRY AUTUMN/WINTER 2012/13 CAMPAIGN
Burberry have released images and behind the scenes shots from their Autumn/Winter 2012/13 campaign, shot by the amazing Mario Testino. The cinematic images are reminiscent of the film noir movies of the 1940s...
LOUIS VUITTON X YAYOI KUSAMA
Ever since Marc Jacobs took the creative helm of Louis Vuitton, the luxury brand has found itself collaborating with quirky, artistic talents to modernise the historic label. LV’s first drop of their latest...
KATE MOSS FOR VOGUE EYEWEAR SPRING/SUMMER 2012
Since the 70s, Vogue Eyewear has dedicated its sun and optical collections to young, dynamic and curious women who love fashion and want to experiment with different styles. Who more perfect to front their...
COUTURING FOR MELBOURNE, MOSSMAN AND ME
To celebrate the launch of their amazing new collection Neon Nemisis, Mossman ask 9 Melbourne bloggers to self style a Neon Nemesis piece. I was lucky enough to be involved in amazing campaign, shot by the...