If Italy’s passion, style and design excellence could be encapsulated in a drink, that drink would be Campari. Created by Maître Liquoriste [liqueur master], Gaspare Campari, the inimitable Campari recipe has remained a closely guarded secret passed down through the years since its inception. Now, The Campari Rediscover Red Galleria – a new art exhibition opening at No Vacancy Gallery at the QV in Melbourne’s CBD to August 7 – will capture the spirit of Italy’s iconic spirit with 22 iconic Campari vintage artworks and advertising campaigns from 1880 to 1970. The exhibition is a celebration of the many artists that have worked to represent Campari for over 150 years.
The recipe for the world famous, completely unique, red Italian aperitivo has remained unchanged since it was created in Novara in 1860. Derived from alluring secret infusions of aromatic plants and fruit, it’s vibrant colour, intense aroma and inspiring flavour has always delivered an intriguing, captivating drinking experience and, as such, Campari is as popular and accessible today as it was 155 years ago.
To get in the spirit of things, gallery visitors on Fridays (3:30-5pm) and Saturdays (3-5pm) can sample the cocktail of the moment, a Campari Tonic, a very palatable yet uncomplicated mix, whereby the Tonic’s mix of sweet and bitter notes complement the intense orange and herbal notes of Campari perfectly. Served with fresh lime, this superb combination makes for an easy drinking occasion to be enjoyed by a wide audience whilst completely refreshing the traditional Campari taste experience.
Continue exploring the Campari brand experience by visiting the nearby Ludlow Bar & Dining Room to experience the Rediscover Red Lounge, open to Campari loyalists and new lovers of the aperitivo. Enjoy the soon to be iconic Campari Tonic, amongst other aperitivo style cocktails whilst you immerse yourself in the rich history of the brand.
The exhibition runs until 7 August at No Vacancy Gallery, QV Gallery 34-40 Jane Bell Lane, Melbourne