“Beauty is not what’s natural, or even looks best; it’s what feels right at the moment!” – Doe Deere
Doe Deere – self proclaimed ‘Queen of the Unicorns’ – created Lime Crime in 2008 because she wanted ‘makeup that did more than just cover up imperfections.’ Through her work, she strives to inspire young women the world over to pursue their dreams, embrace their uniqueness and express themselves to the fullest. Needless to say, dipping into the Lime Crime collection is akin to a Lisa Frank fantasy, with extremely bright rainbows and neon cartoon animals. “Lime Crime girls play by their own rules,” says Deere, “They rock mint lipstick, dye hair rainbow colors and celebrate their individuality every day.”
Lime Crime is also dedicated to developing vegan-friendly cosmetics – as an animal-friendly brand, they make sure that all their cosmetics and ingredients are cruelty-free.
You can find Lime Crime at MakeupNet (Official AU and NZ Lime Crime distributor) www.makeupnet.com.au.
Images courtesy of Lime Crime and Swedish Love Affair